It’s that time of year… drums please, summer summertime!” The time of year when the sun is shinning one minute and the next minute, rain is ruining your summer BBQ plans. If you have a product or service that is...
Continue Reading Optimize Bids By Weather Using AdWords Scripts
One of the biggest things missing in the AdWords scripting sphere is a “here is what makes up a script”. There are lots of cool snippets code out there that does all kinds of voodoo. Yet I am most often...
Continue Reading Creating & Manipulating Variables In AdWords Scripts
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what...
Continue Reading 8 Fixable Shortcomings That A PPC Audit Would Uncover
AdWords Editor is great for making bulk changes to your accounts. It isn’t just a tool for uploading your excel work though. The editor has some great but overlooked features. Features that go beyond the “make multiple changes” button for...
Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little...
The job of a PPC manager is busy, complicated, and every once in a while just a little tedious. But with Google AdWords scripts, processes can be automated, redundant tasks can be eliminated, and you can focus on the more important,...
A few weeks ago we covered INDEX MATCH as a replacement for VLOOKUP in excel. We only scratched the surface though. There are many more uses for INDEX, MATCH and VLOOKUP, using them together can even help you in a...
Continue Reading Two Simple Tricks To Enhance your Excel Lookups
AdWords scripts are great (and increasingly popular) for automating tedious or time-consuming tasks and allowing you to spend more time creating, optimizing, and gaining insights from your campaigns. But at their best, scripts can also help deliver those insights and...
Continue Reading Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
The AdWords Query Langauge (AWQL) is an extremely useful extension to AdWords scripts. While scripts allow you to access the entities in an account, AWQL adds the ability to access the AdWords API reports. All the data in the dimensions...
We’ve talked about making changes to your account with scripts, but what about just pulling data? AdWords Query Language (AWQL) adds this ability to quickly pull data and export it. In fact that is what is was made for! AWQL...
Modified scripts are just one way that you can take your accounts to the next level. A true PPC Hero knows how to utilize their scripts to maximize return on their ads and take those ads to a tier above...
Continue Reading Turbocharge Your Account With Modified Scripts [Webinar Recording]
AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make reporting a breeze. The main issue for most users is, what’s next? Sure the scripts you...
Continue Reading Increase the Power of AdWords Scripts With a Few Simple Edits
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