Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results.
Continue Reading Smart Shopping for the Holidays – A Test & Learn Approach
Shopping/eCommerce
How To Use Catalog Sales Campaigns On Facebook and Instagram
Catalog sales campaigns help advertisers market their full product line on Facebook or Instagram. Follow these 4 steps to make the most of these campaigns.
Continue Reading How To Use Catalog Sales Campaigns On Facebook and Instagram
A New Campaign Structure for eCommerce Brands
One PPC expert shares an eCommerce campaign structure that helps advertisers hone in their advertising funnel and audience targeting for Google or Facebook Ads.
Continue Reading A New Campaign Structure for eCommerce Brands
An Intro to Amazon Sponsored Display Ad Campaigns
One eCommerce specialist gives a walkthrough of the audience and product targeting options available for Amazon advertisers who are testing display ads.
Continue Reading An Intro to Amazon Sponsored Display Ad Campaigns
Running Smart Shopping Alongside Regular Shopping [Test Results]
One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns.
Continue Reading Running Smart Shopping Alongside Regular Shopping [Test Results]
Ecommerce Ad Updates You Should Know As We Approach Q4
This post highlights 2020 ad platform and industry updates in the eCommerce space that are especially important with the holidays on the horizon.
Continue Reading Ecommerce Ad Updates You Should Know As We Approach Q4
Preventing and Navigating Google Merchant Center Suspensions
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.
Continue Reading Preventing and Navigating Google Merchant Center Suspensions
How Artificial Intelligence Can Change the Way We Shop Online
AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information.
Continue Reading How Artificial Intelligence Can Change the Way We Shop Online
June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
Tracking Your Free Google Shopping Ads
Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.
How To Maximize eCommerce Revenue When Demand Skyrockets
This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.
Continue Reading How To Maximize eCommerce Revenue When Demand Skyrockets
4 Tips For Facebook Catalog Sales Campaigns Efficiency
In this post, we will review four tips to maximize the efficiency of your Facebook Catalog Sales campaigns.
Continue Reading 4 Tips For Facebook Catalog Sales Campaigns Efficiency
