Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?
Continue Reading When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
We will take a look at what a conversion funnel is, the parts that it consists of, and the 7 best ways to optimize the conversion funnel to make more sales.
Continue Reading 7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?
Continue Reading ROAS vs. ROMI: Analyzing Your Digital Strategy
Instagram followers don’t mean anything if your products aren’t selling. Read on to find our six useful tips that can turn those followers into customers!
Continue Reading How to Turn Instagram Followers into Loyal Customers
Category pages tend to contain the least content, thereby making them difficult to optimize. Here are some tips & examples of how best to optimize them.
Continue Reading Ecommerce SEO: Optimizing and Ranking Category Pages
Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.
Continue Reading Are High Shipping Prices Killing Your Ecommerce Sales?
Join Elliot Kemp, Digital Marketing Account Manager, from Hanapin Marketing as he walks through the latest e-commerce strategies on digital marketing platforms.
Continue Reading E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.
Continue Reading Ten Takeaways from the 2020 PPC Hero Summit
Dynamic Products Ads on Facebook are a great way to take your eCommerce advertising to the next level. Check out this step-by-step setup guide.
Continue Reading Getting Started With Facebook Dynamic Product Ads
Facebook is a great platform for promoting business. Having many benefits, Facebook Video Advertising needs to be an inseparable part of your digital marketing.
Continue Reading 7 Facebook Video Advertising Benefits For eCommerce Businesses
Given the steady growth of the IoT market, what can ecommerce brands do to take advantage? Let’s take a closer look at the possibilities.
Continue Reading How Ecommerce Brands Can Benefit From A Growing IoT Market
Hanapin's newest short report on ecommerce. It covers trends & benchmarks, where dollars are being invested, and our thoughts as an agency on what's happening.
Continue Reading New Release! Paid Advertising Trends for Ecommerce Marketers
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