Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or trying out advertising on social media like Twitter and Facebook?...
Continue Reading Plunging Into New Markets: Social, Mobile, and International PPC [New Webinar!]
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and...
Continue Reading [Webinar Recording] Six Things You Didn’t Know You Could Do With Social Advertising
The Latest From Google and Bing, Baidu's new device for users, IfByPhone expanding, Interesting Yelp Strategies.
Continue Reading Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and...
Continue Reading Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
The options available for Facebook Advertising can be overwhelming, but knowledge is the key to success. When advertising in the Facebook interface, there are six targeting options, four different types of custom audiences (with lookalikes as an alternative for each),...
Continue Reading Everything You Need To Know About Facebook Advertising – New Whitepaper!
New Bing Interface, Should You Be Worried About Your Emotions on Social Sites?, and More
Continue Reading Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
The Twitter Card is an easy way to begin advertising on Twitter and perfect for the conversion-focused advertiser. In order to be successful on Twitter, it is necessary to have an understanding of how different steps work to create a...
Continue Reading Quick Tips for Twitter Lead Cards – New Guide!
Twitter cards are an easy way to start advertising on Twitter. They take about five minutes to create and they are designed for the conversion-focused advertiser. On April 25th, Twitter released website cards as an additional advertising option to Twitter...
Before you start any type of advertising, you should ask yourself, “What kind of results do I want for my ads?” While generally this is decided at the business level and part of the optimizations process, Facebook takes matters into...
PPC marketers aren’t the only ones who are often tempted to conclude “if this strategy worked over here, it should work just as well over there,” but we might be the ones who need to be most skeptical of that...
Continue Reading Be Even More Liked With This Guide: The Five Laws of Great Social Ads
Recently, Twitter announced an interesting expansion of their Promoted Accounts timeline feature. Now when users search within Twitter, relevant promoted accounts appear in the search results and give the user the option to follow the Promoted Account. Promoted Accounts Previously your Promoted...
Continue Reading Grow Your Audience With Twitter’s New Promoted Accounts in Search
It’s natural that once you’ve run successful PPC campaigns on search engines, you’ll want to branch out and try new things, like advertising on social media. Social Media Advertising can be highly successful, as long as you are willing to...
Continue Reading New Toolkit! Your Complete Guide to Social Ads
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