It’s natural that once you’ve run successful PPC campaigns on search engines, you’ll want to branch out and try new things, like advertising on social media. Social Media Advertising can be highly successful, as long as you are willing to...
Continue Reading New Toolkit! Your Complete Guide to Social Ads
At some point, after being highly successful with your regular search advertising, you’re going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and...
Continue Reading How to Structure Your Ad Budget to Include Social [Webinar Recording]
At some point, after being highly successful with your regular search advertising, you’re going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and...
Continue Reading How to Structure Your Ad Budget to Include Social [New Webinar]
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits...
Account structure is something that we always value in paid search. A good structure can make or break an account. How keywords, ad groups and campaigns are divided and set up are just as important as anything else that we...
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits...
Continue Reading #ThinkPPC: Why Big Brands Care About Social – And You Should Too [New Webinar]
As the PPC competition increases over time we should all be looking for new opportunities.Twitter and LinkedIn have both enhanced their services by adding PPC components. The opportunity is there but how to you explain this to a client or...
Continue Reading How to Pitch LinkedIn and Twitter Advertising
January of 2014 may forever go down in PPC history as the month that Google began its crackdown on Remarketing lists. Accounts across the globe were suddenly flagged for the “sensitive” (not to be confused with “inappropriate”) nature of their...
Continue Reading 9 Solutions To Your Disapproved Remarketing Lists
Twitter first started talking about tailored audiences back in July. Last month, they decided to give it to everyone. These tailored audiences included retargeting options and finding people who have shown interest in your industry outside the realms of Twitter....
Continue Reading Say “Hello” To Twitter Tailored Audiences… Again
For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well...
Continue Reading The 15 Ad Networks to Use Instead of AdWords
In the full recording of this week's webinar, hear Carrie Albright of Hanapin Marketing, John Lee of Clix Marketing and Alicia Antoniolli of 3Q Digital share a complete course of Twitter ad know-how–from getting started to getting results.
Continue Reading A Quick-Start Guide to Twitter Ads [WEBINAR RECORDING]
Twitter has fast become the leading social network for information discovery and connecting socially with peers in one’s industry. If that sounds like a perfect combination of the best parts of LinkedIn and Facebook, you’re right! And the ad returns reflect...
Continue Reading Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
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