Understand Facebook's dynamic creative feature, how it works, how to set it up, best practices, and real-world results with positive impact.
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Social Media
Overcome B2B Challenges with Actionable Paid Social Tactics
As a B2B marketer, you know you’ve got it tough. Trying to target multiple people within an organization, who are probably in different stages of your funnel, on top of the challenges of a long sales cycle, is not a...
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Free PPC Training for the Noobs at Your Agency
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.
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New Research! The State of Paid Social
The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
Master Your Cross-Channel Paid Social Strategy
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels.
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5 Can’t-Miss March Facebook Updates
This article covers the March 2019 Facebook Campaign Manager updates and why they matter to social marketers.
Facebook Audience Overlap: What Is It And How To Avoid It
Audience overlap can lead to negative results for your Facebook campaigns. Follow this guide on how to diagnose and fix your overlap for better results.
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New from LinkedIn: 2018 Year In Review
A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.
How to Use Asset Placement Customization in Facebook
Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.
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Increase Conversions In Facebook And Decrease Cost Per Conversion
Explore how I increased conversions 74% while decreasing cost per conversion 43% by using one easy tool.
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Marketing Events In Facebook
Explore valuable insights for marketing events in Facebook discovered by testing and analyzing data for over a year!
Paid Social Predictions for Marketers in 2020
Now that we're all aware that paid social is crucially important for your business...it's time to catch up with the always-changing ad formats, algorithms, and audiences.
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