Explore what you can and should be doing with your LinkedIn profile before you start to advertise on the platform.
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Social Media
Quora Ads: How to Reach Your Target Audience at Key Moments
Explore the Quora Ads platform and learn about audience targeting options, bid types, campaign best practices, ad best practices and more!
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An Overview On Pinterest Audience Targeting
Explore Pinterest’s targeting capabilities and options that will help you increase your reach, find your best customers and increase the performance of your campaigns.
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4 Reasons I Prefer Facebook Ads over Google Ads
4 reasons to think about choosing Facebook ads over Google paid search.
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10 Tips To Fix Facebook Ads Under Delivery
Follow these 10 tips to help you fix under delivery of your ads in Facebook Ads.
How to Build an In-Platform Facebook Ads Funnel
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
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I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
Explore insights from testing the Facebook campaign budget optimization tool for 30 days.
Continue Reading I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
15 Things Facebook Ads Should Do Better
15 things Facebook should change about Ads Manager to make it a better and more efficient platform for advertisers.
How to Lower Your Cost Per View for LinkedIn Video Ads
We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!
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LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
4 Facebook Ad Time Saving Tools
Four tools you need to be using in Facebook advertising to save time and help focus your attention where it really matters.
What Advertisers Can Learn From Facebook’s Rough Quarter
While Facebook’s recent poor showing is not catastrophic for the platform, advertisers should audit their own advertising practices in light of the privacy and advertising concerns that contributed to the tech giant’s decline.
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