Ready to allocate more of your PPC budget to social media advertising? Here is a list of the pros and cons of advertising on the four top social media platforms: Facebook, Instagram, LinkedIn, and Twitter.
Continue Reading Pros and Cons of Top Social Media Advertising Platforms
Explore how to use LinkedIn Sponsored Content ads to create targeted audiences that scale and start taking LinkedIn targeting to the next level!
Continue Reading LinkedIn Targeting – How to Create Targeted Audiences That Scale
Set yourself up for future success by building a vehicle catalog on Facebook. From remarketing to prospecting, get your inventory in front of buyers and automate the process of ad creation.
Continue Reading Why You Should Utilize a Facebook Catalog For Vehicle Sales
Facebook announced that it will be fully deprecating its Partner Category targeting by October 2018. Let's take a look at what you need to know, and how to adjust your Facebook Ads targeting strategies in response.
In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your...
Continue Reading New Paid Social Insights to Maximize Your ROAS
Learn why Lookalike Audiences are necessary and explore how they can help your Facebook advertising efforts!
Continue Reading Unleash the Algorithm: How to Make Facebook Lookalike Audiences Work for You
The PPC Hero Summit will take place on Wednesday, February 28th from 11am – 2pm EST. We'll be using the Twitter hashtag #ppcherosummit to answer questions and respond to any feedback.
Continue Reading Last Chance to Register for the PPC Hero Summit!
Making Facebook ad targeting simple is laying out a plan for each campaign. Each dollar you put into your campaigns needs to have a purpose.
Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success.
Continue Reading Roadmap for a Solid B2B Facebook Advertising Strategy
Looking for ways to become more efficient with your Facebook advertising? Here are 6 easy tips that will help!
Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign.
Continue Reading Why Digital Channel Expansion Is Key To PPC Success
Time spent watching videos on social is skyrocketing. Facebook predicts 75% of all mobile data will be video by 2020. Time to create a video first strategy.
Continue Reading Making The Case For A Video First Facebook Strategy
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