SEO and PPC both have their place in a startup growth strategy. This article considers the pros and cons of each strategy to help make an informed decision on where to invest your marketing budget.
SWOT
Five Easy Ways to Boost Your Local Traffic In 2022
Looking to increase local traffic to your website this year? Get started with these five easy best practices.
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The Ultimate How-to Guide on Google Ads A/B Testing
Learn all you need to know about Google Ads A/B testing and make sure your ROI starts trending in the right direction.
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9 PPC Strategies You’ll Learn at Hero Conf London 2022
From A/B testing to measuring and tracking, these Hero Conf London 2022 sessions will help you optimize your marketing strategy.
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Six Ways to Adjust Google Ads to Save Budget
It's never been more critical to make sure that your Google Ads aren't burning through your budget.
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How Google Core Web Vitals Can Improve UX Performance
Understand more about Google's latest algorithm change, Core Web Vitals, a new set of metrics that puts a focus on improved UX from the experts at PPC Hero.
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How to Effectively Prevent Mobile Ad Fraud and ROI Setbacks
The ultimate guide to mobile ad fraud prevention. Definitions and the importance of collaboration; all you need to know, right here.
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How To Optimize Your, Google My Business Profile
Want to make the most of your Google My Business profile? Here's how to optimize it for better search engine visibility.
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Why You Can’t Afford to Ignore Responsive Display Ads
Despite being the default, advertisers are reluctant to use Responsive Display Ads. So what are their benefits, and why can’t you afford to not be using them?
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Top 5 B2B Link Building Strategies That Actually Work
B2B link-building directs traffic to your website and helps it rank high in Google searches. Read more about tried-and-tested B2B link-building strategies here.
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Five Lead Magnets that Complement Paid Traffic
Do you want to generate leads from your ad? Do you want to create a lead magnet that complements your funnel? Here are a few ideas for you…
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Google Ads Optimization: Search Campaign Optimization List
From a list of keywords to avoid to how to monitor search ad performance to language demographic targeting, we have everything you need, right here.
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