We are going to answer the question, ‘What is SEM?’ and discuss how paid search fits within your digital strategy.
Continue Reading Setting Up Your Search Engine Marketing (SEM) Strategy
Targeting
Where On Earth Are You?
One of the mistakes that many advertisers make is assuming that their traffic is coming from their targeted areas.
Strategies For Targeting Top Of Funnel Keywords
Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms.
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How To Run PPC Accounts in the Cutthroat Healthcare Vertical
Series week continues as we assess PPC management across different industries. Yesterday Rachael covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business.
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New Device Targeting in Bing Ads Starts Now
Today is the day that desktops and tablets are combined into one device targeting selection as it is in Google AdWords.
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The People vs. Bing Broad Match
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.
The Real Impact of AdWords Close Variant Changes
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero.
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The Retargeting Rules: 15 Tactics To Dominate Q4 [New Webinar!]
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on...
Continue Reading The Retargeting Rules: 15 Tactics To Dominate Q4 [New Webinar!]
Why Website Redesigns Impact PPC More Than You Think
Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
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4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
When it comes to mobile e-commerce, we tend to go for the big flashy topics and metrics. But we don’t always spend time actually looking into performance and identifying when it’s working and when it’s simply not. Today we investigate e-commerce...
Continue Reading 4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
Do Your Campaigns Target “Search & Display Networks”?
Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both “Search & Display Networks”. I can give you a list...
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How to Form a Remarketing Strategy
On average, only 2% of users convert on their first site visit, making it crucial in today’s competitive landscape that you have a solid remarketing strategy in place. Thanks to Google, remarketing is now really easy to set up and...
