Education is one of the most competitive verticals in online advertising. Your SEO and PPC campaigns can help to alleviate some of this competition. The good news is, you can optimize your efforts through cost per enrollment tracking, remarketing and...
Targeting
Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
Last week I was fortunate to get to chat with Brad Geddes about all things ad testing during our #thinkPPC webinar. For those of you familiar with Brad’s work or who have seen him speak, you’ll know he has a...
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Why You Can’t Manage AdWords Without A Multi-Device Strategy in 2013
I was presented with a pretty big account a couple of months ago from one of our Clients who asked me for help to build out their future strategy. They came to me with the following talking points. We think...
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How To Bid Smarter With Your Ideal Keyword Positions
Whenever we make changes in an account here at Hanapin we like to do what we call “Bookending”. Essentially this is creating a rough estimate of the projected impact of our changes on spend, conversions, CPA et al. It’s a...
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3 Heist Movie Rules That Can Really Help Your Conversion Rates
Today’s post is brought to you by PPC Hero Ally Dave Bird, the CEO of Clickthroo, a landing page marketing solution. — As far back as you can remember, you’ve always wanted to be a gangster; the admiration, the respect, the...
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3 Crucial Ways To Look At Day-Parting Data
PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example...
RLSA & Why Tablet Targeting Isn’t Dead
The introduction of enhanced campaigns has been bad news for Tablet-only advertisers. Thomas Hertkorn of Netlead discusses the options you have to get round Google's latest constraints using RLSA.
Need Better Display Traffic? Use Site Category Exclusions!
There’s a hidden side to the Display Network that we don’t often talk about. Contextual Keywords, Topics, Placements, and Interest Categories are all common Display Network tricks these days. However, you probably aren’t aware of your other option when it comes...
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Finalist: Optimizing and Targeting for User Behavior
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8...
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Finalist: The Secret PPC Matrix Before the Click
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Raymond Smit is Co-Owner of Nico’s Kitchens in South Africa. Many Adwords users are trapped inside a matrix they don’t yet know exists. They choose keywords,...
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Finalist: Labeling Your Search Funnel
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Bruno Giosa is a paid search manager with Eotica in Brazil. Lately there is a lot of talk about search funnels, how do they work, how...
Facebook Ad Targeting Gone Wrong
Facebook ad targeting only works if the ad’s messaging is just as targeted as the ad itself. Just before Valentine’s day I found this on my Facebook page. And note that it was MY page: Now, normally I’m a pretty good...
