Excel is a must-have tool in PPC. By becoming an expert in excel, not only will you save a lot of precious time through automation and shortcuts, you’ll also become better at analyzing account performance and therefore making faster and...
Toolkits
Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
It’s easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of...
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The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Get everything you need to optimize your mobile PPC campaigns! If you have read up on anything mobile PPC here lately, you’ll know it is consistently growing and local mobile searches are predicted to exceed desktop searches for the first...
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Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest...
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Take Control of Your SEM for the EDU Marketplace: Free Toolkit!
School’s almost out – are your SEO and PPC campaigns ready? Education is one of the most competitive verticals in online advertising. Colleges and universities face unique challenges when it comes to advertising online. Your SEO and PPC campaigns can...
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Clean Out Your PPC Clutter: New Toolkit!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Maybe your AdWords account needs some sprucing up or maybe you have some campaigns that just aren’t working. Whatever the reason,...
No CRO? No Problem: WordStream’s Landing Page Grader
There’s a universal truth in PPC– if you have a terrible landing page, you’re gonna have a bad time. Your ads could be stellar, your keywords laser-focused, and your bids perfectly calibrated against your competition… and none of it will...
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Life Made Easier: Automate Your Workflow – New Toolkit!
Account Managers are always crazy busy continuously tweaking details. Automating some of your PPC workflow can help eliminate the time you spend on tedious tasks and increase your efficiency in your accounts. Make your life a little easier and start...
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New Toolkit! Your Complete Guide to Social Ads
It’s natural that once you’ve run successful PPC campaigns on search engines, you’ll want to branch out and try new things, like advertising on social media. Social Media Advertising can be highly successful, as long as you are willing to...
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Master the Art of Conversion Rate Optimization – New Toolkit!
So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user...
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Christmas in July Wrap Up: New Toolkit!
Throughout the month of July, we’ve created all kinds of content about how to plan and gear up for the second half of the year, with the obvious goal of preparing for the busy holiday shopping season as early as...
AdWords Toolkit: Tools for Migrating to Enhanced Campaigns
At Hanapin Marketing, we’ve been running 100% Enhanced Campaigns for a while now, and while we’ve seen some good things and some not-so-good things come as a results of the new AdWords model, one thing isn’t up for debate: Sooner...
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