Get everything you need to optimize your mobile PPC campaigns! If you have read up on anything mobile PPC here lately, you’ll know it is consistently growing and local mobile searches are predicted to exceed desktop searches for the first...
Continue Reading The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
At Hanapin, we create tools with you in mind. How can we help you do your job better? What can we do to help you save time or reduce spend? We strive to bring you easy tools with great results...
URL tracking takes time to set up, but the rewards make it time well spent.
When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.
Continue Reading 3 Quick Tips To Simplify Your Bid Optimizations
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
Continue Reading Excel Correlation, Causation, and Optimization
Expect some changes that will change advertising on mobile devices. AdWords explained that display ads built for mobile devices are coming.
The Latest From Google and Bing, Baidu's new device for users, IfByPhone expanding, Interesting Yelp Strategies.
Continue Reading Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
DoubleClick Search (DS3) is a powerful bid management tool. The platform will save you time and money, as it promotes integrated channel management.
Continue Reading 10 Reasons You Will Save Time and Money with DoubleClick Search
We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact opposite...
Continue Reading Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team
So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user...
Continue Reading Turn Traffic Into Results With This Ulitmate CRO Toolkit!
The Opportunities tab offers account suggestions in Google AdWords and Bing Ads. There are both benefits and poor suggestions that need to be considered.
Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
Continue Reading How To Turn Competitive Analysis Into Actionable PPC Gains
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