These free tools can be used to identify profitable audience segments on leading social media platforms and set your social marketing campaign up for success.
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Tools
Google Ad Script to Manage Campaign Budgets
This script manages your budget at the campaign level by the hour via a google sheet, so you can scale.
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Introducing the Ad Gallery
A paid media gallery for digital marketing heroes. Ads from Google, Microsoft, Facebook, Youtube, Linkedin, Pinterest, Instagram, and Amazon.
The PPC Account Audit Guide
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.
How to Pivot Paid Search Data in Excel
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.
How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend...
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Facebook Ads Event Tracking Tool
This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.
Lean Six Sigma for Digital Marketing Managers
See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers.
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Robust Reporting with Google Sheets Query Function
The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity.
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How to Troubleshoot PPC Performance (Template Download)
Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.
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Target CPA Bidding: Avoiding Over-Delivery
The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad...
Sticky Notes, To-Do Lists, Status Docs – Oh my!
In the world of PPC, you have to be organized in some way, shape, or form. In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.
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