Social media is always evolving, requiring businesses adapt their marketing strategies to reach more audiences. Learn more about social media marketing trends in 2022.
Continue Reading Social Media Marketing in 2022: Five Trends to Double-Tap on
An Essential Rundown On Twitter Ads
If you want to utilize what Twitter Ads can do for you and maximize your investment in the platform, read on.
New Research! The State of Paid Social
The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
New Research! The State of Paid Social
In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.
Pros and Cons of Top Social Media Advertising Platforms
Ready to allocate more of your PPC budget to social media advertising? Here is a list of the pros and cons of advertising on the four top social media platforms: Facebook, Instagram, LinkedIn, and Twitter.
Continue Reading Pros and Cons of Top Social Media Advertising Platforms
Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters
Explore Twitter Ads conversion tracking and the proper way to implement UTM parameters in order to get precise performance data.
Continue Reading Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters
New to Twitter Ads? Get the Scoop on Targeting Options
Sharpen your social advertising knowledge and skills by understanding Twitter Ad targeting categories.
Continue Reading New to Twitter Ads? Get the Scoop on Targeting Options
Creative Options for Twitter’s Promoted Tweets
A breakdown of the types of promoted tweets available in Twitter Ads. Bonus tip included!
Continue Reading Creative Options for Twitter’s Promoted Tweets
A Strategic Overview For Getting Started With Twitter Ads
Thinking about advertising on Twitter? Learn the basics for setting up a strategy for Twitter Ads including targeting, budgeting, and creatives!
Continue Reading A Strategic Overview For Getting Started With Twitter Ads
PPC Audience Targeting From Google To Social
One major issue we have with clients is how and where to expand into paid social. My recommendation is to start with what you already know and trust - audiences from paid search!
Continue Reading PPC Audience Targeting From Google To Social
Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!
Continue Reading Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
The Social Strategies You Need To Know For App Promotion
Create social strategies to promote app awareness and leverage geographic and demographic data reported by these platforms to refine audiences.
Continue Reading The Social Strategies You Need To Know For App Promotion
