The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and...
Continue Reading [New Webinar] The Top 5 FAQ’s When Considering Programmatic
We had a fantastic response to our search for Hero #2. And you've got one final opportunity to win a free ticket, Hero #3 is already flying over at HeroConf.com.
Tweet at us with the hashtag #MySearch and let us know the crazy things in your search history!
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring...
Continue Reading Master List of the Best Ad Tech Platforms for PPC
In this live webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.
Continue Reading Attributing Your Brand’s PPC Success Accurately Across Platforms
Ok PPC Heroes! Hanapin is working on a new report and we need your opinion. Do you trust your metric sources? Meaning, do you trust the metrics that Google AdWords, Google Analytics, Facebook, Bing, Pinterest, Youtube, etc give you? Do...
Continue Reading 5 Second Survey: Do You Trust Your Metric Sources?
Hanapin Account Managers Emma Franks and Bryan Gaynor are here to answer ANY and ALL questions you might have about Programmatic. Ask away!
There are numerous ways to look at the data, from custom reports to customized dashboards, but listed here are the top reports our account managers use for their ecommerce clients.
Continue Reading Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports
We pulled together a number of awesome resources and created 3 different bundles that are catered to an industry or a solution. In this post, you'll find a bundle for Retail Marketers, for Travel Marketers, and for Lead Generation. The...
Continue Reading Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
We need your quick input! We’re conducting a brief 20 second survey on the reason why you have trouble scaling your PPC campaigns. The data collected will be used for future materials released by Hanapin Marketing. So do us a...
Continue Reading [Survey] The #1 Reason Why You Have Trouble Scaling Your PPC Campaigns
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost...
Continue Reading Weird Science: A Lesson In Failed Experiments
We're conducting a brief 2-minute survey to get your thoughts and opinions. By taking the survey, you'll get entered to win a certified PPC Hero shirt! Fill out the survey by Friday, September 23rd.
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