In this guide, we focus on features and settings that can be used to audit your account performance, campaigns, ad groups, and keywords.
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[New Webinar with Quantcast!] Why a Programmatic Advertising Strategy is No Longer Optional
Experts from Quantcast and Hanapin discuss what programmatic buying is, how it works, the value of serving ads to a highly-qualified audience, and insights we’ve discovered using the technology.
[Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
New toolkit stuffed full of new strategies, new audiences, and ad examples that will help catapult your Facebook advertising efforts!
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[New Webinar with Bing!] How to Drive More Revenue with Bing Shopping Campaigns
In this new webinar with Bing, you’ll get key takeaways to fully optimize your Shopping Campaigns for the holiday season and overall, drive more revenue for you business.
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[New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
There are hundreds of PPC updates every year across multiple platforms; in this whitepaper, we’ll discuss some of the most impactful updates of 2015.
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[Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
The latest State of PPC report from Hanapin Marketing is now available!
[New Webinar with Wordstream] What You Don’t Know Can Hurt You!
Join Hanapin Marketing & Wordstream experts for a webinar on trending topics & strategies for building a foundation for PPC campaigns.
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[New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients.
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[New Webinar!] Eliminate Wasted PPC Spending
Join Hanapin Hero Kayla Kurtz and Ryan Urban of Bounce Exchange as they show you how to refocus your whole PPC strategy with confidence and style.
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[New Whitepaper!] Automation vs Human Touch – Who Wins at PPC?
Learn about the pros and cons of automation and manual touch in this new whitepaper by Kayla Kurtz!
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Google Analytics Cohort Analysis
The Cohort Analysis report is one of Google Analytics' newer features. This report allows you to segment your data by acquisition date, retention rate and transactions..
[Industry Report] The State of PPC 2015/2016
See what the experts cared about in 2015 and what their top priority is for 2016.
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