The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients.
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[New Webinar!] Eliminate Wasted PPC Spending
Join Hanapin Hero Kayla Kurtz and Ryan Urban of Bounce Exchange as they show you how to refocus your whole PPC strategy with confidence and style.
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[New Whitepaper!] Automation vs Human Touch – Who Wins at PPC?
Learn about the pros and cons of automation and manual touch in this new whitepaper by Kayla Kurtz!
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Google Analytics Cohort Analysis
The Cohort Analysis report is one of Google Analytics' newer features. This report allows you to segment your data by acquisition date, retention rate and transactions..
[Industry Report] The State of PPC 2015/2016
See what the experts cared about in 2015 and what their top priority is for 2016.
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PPC Account Audit Survival Guide: Part 1
There are many reasons why you might want to perform a PPC account audit. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface.
Workflow and Campaign Performance Are High Priorities In New Bing Updates
Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.
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On The Road Again – Using Strategy Roadmaps To Drive Client Success
When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development.
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Confronting Prospects Prior to the Agreement
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs.
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Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your...
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[New Whitepaper!] Top Ten PPC Tips for Retail Marketers
In this new whitepaper, you'll find 10 tips to assist in your PPC strategy development for your retail marketing efforts.
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Now Voting! The Most Influential CRO Experts of 2015
Vote for who you think is the Most Influential CRO Expert of 2015! Voting ends on Sunday, October 4th.
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