There are many reasons why you might want to perform a PPC account audit. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface.
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Workflow and Campaign Performance Are High Priorities In New Bing Updates
Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.
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On The Road Again – Using Strategy Roadmaps To Drive Client Success
When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development.
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Confronting Prospects Prior to the Agreement
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs.
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Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your...
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[New Whitepaper!] Top Ten PPC Tips for Retail Marketers
In this new whitepaper, you'll find 10 tips to assist in your PPC strategy development for your retail marketing efforts.
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Now Voting! The Most Influential CRO Experts of 2015
Vote for who you think is the Most Influential CRO Expert of 2015! Voting ends on Sunday, October 4th.
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[New Flash Webinar with Brad Geddes!] Using Ad Testing Data To Set Up Foolproof Tests
In this new 20 minute webinar, Brad Geddes, discusses better ways to set up your ad tests.
Live Landing Page Audit: Volunteers Needed!
On Thursday, October 1st, Hanapin and 3Q Digital will be hosting a Live Landing Page Audit. And we're looking for volunteers!
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[New Flash Webinar!] 4 PPC Tips To Boost Your Online Retail Sales
In this new 20 minute webinar, Hanapin’s Senior Account Analyst, Jacob Fairclough, discusses 4 PPC tips that will help boost your online retail sales.
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[New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts
Join Jeff Sauer from Jeffalytics and Account Analyst, Rachael Law, from Hanapin Marketing for four Google Analytics features that are typically underutilized by PPC Account Managers.
New Whitepaper! How To Determine The Right Attribution Model For You
In this whitepaper, we will cover the basics and help you determine which model is right for you.
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