Data privacy regulations are becoming increasingly stringent. Consent Management Platforms (CMPs) are playing an ever more pivotal role in facilitating compliance and fostering trust between businesses and their users. These platforms provide mechanisms for obtaining, managing, and documenting user consent...
Continue Reading The Ultimate Guide to Cookies & Marketing Consent Management Platforms
In the world of Google Ads, two popular bidding strategies are “Maximize Conversions” and “Target CPA.” These strategies have evolved over time and are known for their effectiveness. Historically, tCPA (Target Cost Per Acquisition) has been the go-to strategy. Though...
Continue Reading How to Get the Most From Your ROAS Campaigns
Meta instant forms ads are in-platform lead forms for Meta. They are designed to help you qualify leads directly on Meta by asking people to fill out a form attached to your ad. This way you can cut down the...
Continue Reading A walkthrough guide to Meta instant form ads
Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the ‘end to the hyper-targeting that made YouTube so appealing for ad dollars.’ There was a lot...
Continue Reading YouTube Content Targeting: Myths, Misunderstandings, and Misuse
We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for...
Continue Reading Advanced Google Ads Techniques To Master In 2024
PPC and SEO are each important elements of any digital marketing campaign. Very often, rather than working cross-channel, we see them operating in silos, causing inefficiencies and resulting in missed opportunities. Cross-channel synergy is often talked about, seldom achieved, but...
Continue Reading 10 Ways to Achieve True Cross-Channel Synergy
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still...
Continue Reading What’s the difference between Performance Max and Performance Max for Retail?
Take the strain out of your Demand Gen campaigns, as Google Ads introduces AI-generated visual enhancements to assist with storytelling
Continue Reading Power up your Demand Gen campaigns with new AI features
In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which was provided by DoubleVerify, a third-party company known for verifying brand safety metrics. The...
Continue Reading Critical Display Error in Brand Safety Metrics On Twitter/X Corrected
Learn how to perform voice search optimization for your content and improve its discoverability to those searching with their voice.
Continue Reading 5 Steps to Perform Voice Search Optimization For Your Content
The B2B world is competitive, so targeting people who will benefit from your service or product is paramount. Learn to identify your target market today.
Continue Reading Identifying an Effective B2B Target Market for Ads
Consistent messaging on social media can highlight your values and build trust in your brand — a winning strategy for your reach and conversions. Read on to learn how.
Continue Reading How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media
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