Join conversion rate expert and guest presenter, Peep Laja, as he discusses 11 of the biggest testing mistakes he frequently sees companies make.
[New Toolkit!] The Essential PPC Toolkit For Education
Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording.
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3 Ridiculously Awesome Resources To Prevail Over Excel
We've put together a number of resources for Excel to help you out and send you on your way to becoming a better PPC marketer.
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[New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to use in your analysis.
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Voting Begins For The 2015 Top 25 Influential PPC Experts
It's once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015.
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[New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
In this whitepaper, we'll discuss three main marketing initiatives directly intertwined with pay-per-click; search engine optimization (SEO), social, and email marketing.
[New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
Experts from Google and Hanapin Marketing set the foundation of understanding these important micro-moments and discuss actionable PPC tactics to boost your account’s performance during these moments.
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[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
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[New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
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[New Webinar with Acquisio!] PPC Bidding Hacks: 8 Ways To Supercharge Your Account
In this webinar on April 23rd at Noon EST, experts from Acquisio and Hanapin Marketing discuss 8 bidding hacks that can supercharge your PPC account.
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[New Webinar with Kissmetrics!] Analyzing Your Key Metrics: 7 Areas You Must Examine for PPC Account Success
In this webinar on Thursday, April 16th at 1pm EST, we’ll focus on 7 areas that give you the most opportunity to identify gaps in your PPC account.
[New Whitepapers!] The CRO Short Stack
This short stack includes 4 whitepapers that will give you a turbocharge for your conversion rate optimization program.
