In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem.
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[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms...
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Ask ANYTHING you want about CRO with Brian Massey and Joanna Wiebe!
Conversion Rate Optimization (CRO) is a must these days, so if you don’t have a CRO program for your PPC account – time to jump on the bandwagon! We’ve gathered CRO experts, Brian Massey and Joanna Wiebe, as well as...
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[New Webinar with AdRoll!] Optimize Your PPC Retargeting Program To Boost ROI
Retargeting. We’re still trying to figure out if this feature in PPC is really cool or just really creepy. However, no one can deny how powerful retargeting can be for a business. It’s highly effective in bringing back bounced traffic,...
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[Whitepaper] How To Save Time On Your PPC Management
PPC management can be very time consuming and tedious. Sure, there are fun parts where you get to be a creative problem solver, but there are other things that feel mundane. Luckily for you, there are ways to save time...
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Do Your AdWords Scripts Keep Giving You Timeout Errors?
Do you have a really large account or an account with multiple landing pages? Do you ever wish you had a tool at your disposal that scanned every single link in your Google AdWords account within a few minutes (and...
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Calling all PPC Hero Allies: Follow us, like us (get to know us!)
Do you love PPC Hero and don’t want to miss a single post? Then you should follow us on Twitter and like us on Facebook! Not only do we share all the brand new posts on PPC Hero, but we...
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Hero Conf 2015, Final Discount on Seats & Day 1 Keynotes with…
Act Before Saturday to Access our Final Early Bird Rates! Hero Conf 2015 is quickly approaching. The PPC Conference of the Year is April 27-29 at the Hilton Portland and Executive Tower in Portland, OR. And we want to be...
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[Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with the majority of advertisers having a similar goal of maximizing...
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How To Create Image Ads With No Artistic Ability In 5 Minutes
Put away your beret and take off your smock - it is time to create image ads for those who have no artistic ability.
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[New Webinar with Moz!] Testing Your Creative: Simple Changes with Big Effects
Generating and maintaining compelling creative can be a daunting task in PPC, however, it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In this webinar hosted by Moz on Thursday, February 26th at...
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[Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords
Remarketing is an extremely valuable paid search tactic. When the business objective is to promote more sales or leads, remarketing can be a great way to target searchers who have already interacted with a brand in a specific way. This...
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