Remarketing is an extremely valuable paid search tactic. When the business objective is to promote more sales or leads, remarketing can be a great way to target searchers who have already interacted with a brand in a specific way. This...
Continue Reading [Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission,...
Although it takes a little time to get back up to speed with the rearrangement, the new AdWords Editor functionality and search bar are excellent.
Continue Reading Benefit From Better Search Functionality In AdWords Editor 11
In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors...
Continue Reading [New Webinar with iSpionage!] 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
It’s helpful to know the key differences between Google and Facebook Ads so you can leverage each platform to get the best results for your business.
Continue Reading Know The Differences Between Facebook and Google Ads And When You Should Use Each
For the past few years, Bing has been making quite the impact on the competitive landscape for search engine marketing, comprising 29% of the search marketplace. 2014 alone saw many newly added features, like the accounts summary feature and Universal...
Continue Reading New Webinar with John Gagnon! 5 Reasons You Need To Use Bing Ads in 2015
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
Continue Reading How Football Shaped My Philosophy Regarding PPC
It’s easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of...
Continue Reading Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its...
Continue Reading The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]
Based on my personal observation of client behaviors, I’ve been able to categorize them into various personality types.
Continue Reading Manage Your PPC Clients More Effectively By Identifying Personalities
When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and...
Continue Reading 10 Key Traits Found In The Perfect PPC Account Manager
It is always a great practice to revisit the basics in spreadsheets. By ignoring the basics, your spreadsheets will become unwieldy and difficult to manage.
Continue Reading Simple Tips To Enhance Your Excel Spreadsheets
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