Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing’s Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each...
Continue Reading 5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]
At Hero Conf, you’ve come to expect unique, actionable information - quick wins and long-term plans alike.
Continue Reading The Best eCommerce Advice You’ve Ever Heard
When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.
Continue Reading 3 Quick Tips To Simplify Your Bid Optimizations
With the State of Paid Search, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of search marketing professionals—a majority of them decision-makers with their company—completed our...
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or trying out advertising on social media like Twitter and Facebook?...
Continue Reading Plunging Into New Markets: Social, Mobile, and International PPC [New Webinar!]
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the...
Continue Reading [Webinar Presentation] Cutting-Edge Tactics To Spy On Your PPC Competition
Every week, our own Hanapin and PPC Hero account managers (and in-house experts) conduct webinars packed with tips, tricks, and actionable takeaways that will turbocharge your accounts and bring you to a new level of PPC. Hosted alongside some awesome...
I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making...
Continue Reading Managing an Education PPC Account. What You Need to Know
Most digital advertisers already know that the holidays aren’t just a time for shopping — they’re an even more crucial time for selling. But what many don’t know is how to take advantage of that unique seasonal shift. You know...
Continue Reading How to Keep Your Agency on Top of Holiday Ecommerce Planning – New Whitepaper!
In last week's post we looked at seven questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.
Continue Reading 7 More Questions To Ask A Prospective Pay Per Click Agency
Let’s face it – we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks...
Continue Reading 9 PPC Hacks You Should Be Using – New Whitepaper!
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