Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your...
Continue Reading 9 Things You Need To Know About PPC Analytics [New Webinar!]
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never...
Continue Reading [Webinar Recording] Conversion Matters: Getting Started With CRO
I’ve taken the day trader analogy one step further in outlining specific trading principles and relating them to paid search.
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never...
Continue Reading Conversion Matters: Getting Started With CRO [New Webinar!]
The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in the PPC market is vital. So why not just visit...
Continue Reading How To Choose the Right PPC Agency – Whitepaper!
Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we are seeing, and what new trends...
Continue Reading The State of Paid Search in 2014 – Take The Survey!
PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.
Continue Reading Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You’ve probably already done some automation with your account(s), but chances are, you haven’t discovered all of...
Continue Reading 9 Hacks For Custom Automation [Webinar Recording]
The options available for Facebook Advertising can be overwhelming, but knowledge is the key to success. When advertising in the Facebook interface, there are six targeting options, four different types of custom audiences (with lookalikes as an alternative for each),...
Continue Reading Everything You Need To Know About Facebook Advertising – New Whitepaper!
PPC Hero loves lists. And if you’ve been with us long enough, you’ll know that we release a Top 25 Most Influential PPC Experts list every year and this year, we also released the Top 25 Most Influential CRO Experts...
“I wish I could spend all my time doing bid changes and pulling reports!” said NO ACCOUNT MANAGER EVER. Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in...
Continue Reading 9 Hacks For Custom Automation [New Webinar with Acquisio!]
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