As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, not our opinion, to define what “influential” truly means. Inevitably,...
Continue Reading The Top Women in CRO (Who Should’ve Made Our List)
Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be a very popular and resourceful list for many of our PPC allies, both new and old. With the introduction of our...
Continue Reading The Top 25 Most Influential Conversion Rate Optimization Experts in 2014
Bing Ads recently updated the Ad Preview and Diagnostic Tool in their user interface.
Continue Reading Bing Ad Preview Tool Now Can Be Used on Product Ads
Calling all search marketing experts and heroes! The survey for the 2014 State of Paid Search ends in just two weeks and we need your input. Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We...
Continue Reading Search Marketing Heroes: Assemble! [Yeah, we did that]
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for...
Continue Reading [Webinar Recording] 10 Things Every PPC Account Should Have
The time has come to start the voting for PPC Hero’s new contest, The Landing Page Games: Science vs Magic! After many submissions, the first round of sixteen participants have been selected and cast into two brackets, either science or...
Continue Reading Who has the best landing page? Voting Begins For The Landing Page Games!
So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user...
Continue Reading Turn Traffic Into Results With This Ulitmate CRO Toolkit!
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for...
Continue Reading 10 Things Every PPC Account Should Have [New Webinar!]
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond...
Continue Reading [Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Are you prepared for all aspects of the program...
Continue Reading 10 Questions To Ask When Building Your PPC Program – New Whitepaper!
Is your landing page visually, very appealing? Does your page have clean and simple technical elements that get your users to convert? Do you think it has a sweet blend of science (technical) and magic (design) elements? Prove it. Submit...
Continue Reading Submit Your Landing Page For A New Contest: The Landing Page Games!
Bringing your agency into your circle of trust is a big deal. Below are five items to see if your agency is on top of things and has your best interests in mind.
Continue Reading Uncover These 5 Items To See If Your Agency Is On Top Of Things
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