Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...
Continue Reading Account Structure: The Backbone of PPC Success
It’s not often a conference provides the opportunity to discuss, one-on-one, the specifics of your account and campaigns.
So as many of you know every year PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be, not only a very popular list, but also a very resourceful one for many of...
Continue Reading Now Voting – Most Influential CRO Experts for 2014!
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique perspectives to not only talk...
Continue Reading BFFs: 10 Ways Agencies & In-House Teams Can Work Together [New Webinar!]
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on...
Continue Reading [Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4
The reporting functionality in scripts allows you to access the API data tables, making reporting faster and more efficient.
Continue Reading 3 Scripts For More Effective Google Shopping Reporting
You have many choices when it comes to managing your company’s paid search campaigns. One is whether to handle the responsibility of an in-house team or work with an agency who specializes in PPC management. There isn’t a right or...
Continue Reading How to Build a Healthy Agency Relationship – Whitepaper!
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
Continue Reading [Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
These 5 strategies will help you make the most of your PPC campaigns when they are restricted by budget.
Continue Reading 5 Strategies For Dealing With Restricted PPC Budgets
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
Continue Reading 8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
When writing code many of the issues arise from a group of common mistakes. By knowing where to look first you can save time and energy tracking these down.
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Continue Reading Advanced ABCs of PPC – Terminology & Strategies to Remember
Save time and Become the Hero with updates from PPC Hero in your inbox!
