Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Continue Reading Advanced ABCs of PPC – Terminology & Strategies to Remember
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5 Reports You Need For Understanding Dynamic Contextual Ads
We're going to review Dynamic Contextual Ads and learn exactly what you should be doing to identify the value in this campaign.
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Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview.
Continue Reading Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
[Webinar Recording] Measuring PPC Return: Are Your Ad Dollars Going To Waste?
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
Continue Reading [Webinar Recording] Measuring PPC Return: Are Your Ad Dollars Going To Waste?
Why Website Redesigns Impact PPC More Than You Think
Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
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Back To School PPC: Get In The Bus Driver’s Seat
There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
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The Top 25 Most Influential PPC Experts in 2014
It’s that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way to honor some of the hardest workers in our tight-knit...
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Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
Continue Reading Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
[Webinar Recording] 10 Ways To Outsmart Your PPC Competition
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
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Why You Should Do Dynamic Retargeting on Facebook
You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their...
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Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs...
Continue Reading Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
Continue Reading New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
