Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs...
Continue Reading Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
Continue Reading New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you’re just not sure? PPC Heroes and their allies are here to help! In the recording,...
Continue Reading Live Landing Page Audit [Webinar Recording]
If you haven’t heard yet, Hero Conf is tackling conversion in a brand new event coming up in October of this year. Hero Conf Conversion Summit will be held October 14-15 at the NCAA Hall of Champions in Indianapolis. Along...
The time has come! You’re ready (or not) to take your first AdWords certification exam! Where to start? How to begin? There are a few introductory steps, some changes you’ll want to be wary of, and, of course, suggestions for...
Continue Reading Putting “Fun” Back In The AdWords Fundamentals Exam
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you’re just not sure? PPC Heroes and their allies are here to help! Join Hanapin Marketing’s...
Continue Reading Live Landing Page Audit With Chris Goward and Sam Owen [New Webinar!]
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal. We’ve released it quarterly and semi-privately for years, but this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum...
Continue Reading Our Quarter 2 Compass – Overcoming PPC Pain Points
Another year has gone and it’s time to compose the list of the Top 25 Most Influential PPC Experts for 2014. With your help, of course! The PPC world is full of gurus blogging, tweeting, and speaking about tips, tricks,...
Continue Reading Voting Begins For The Top 25 Most Influential PPC Experts for 2014!
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough...
Continue Reading Write and Schedule Your Holiday Ads Now – Save Time Later
As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process. But sometimes, in the midst of all that awesomeness, its easy to...
Continue Reading 8 PPC Tactics Not (Yet!) On Your Radar – On Demand Webinar!
At some point during your time in PPC, you’ll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling time as you want...
Continue Reading Questions To Ask Before Handing Over Your PPC Account [Webinar Recording]
With eCommerce week coming to a close we wanted to glean more information from our authors as all have a vast and diverse history working with eCommerce PPC campaigns. Hopefully, they provided good insight this week that you can test in...
Continue Reading Roundtable: The eCommerce Feature Producing Great Results
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