When it comes to mobile e-commerce, we tend to go for the big flashy topics and metrics. But we don’t always spend time actually looking into performance and identifying when it’s working and when it’s simply not. Today we investigate e-commerce...
Continue Reading 4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
Welcome to this month’s series week on PPC Hero! We’ll be focusing on all things eCommerce, letting you know how to fine-tune your campaigns and where opportunity lies. So sit back and learn strategies for boosting your sales and ROI....
Continue Reading Still on PLAs? How to Migrate to Google Shopping
At some point during your time in PPC, you’ll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling time as you want...
Continue Reading 10 Questions To Ask Before Handing Over Your PPC Account [New Webinar!]
When you get so many PPC Heroes together in one place, things are bound to get interesting. Hero Conf 2014 in Austin was incredible and we’re still reeling from the overwhelmingly positive response. We’ve decided to channel that energy into...
Continue Reading Hero Conf Tackles Conversion, and You’re Invited!
You’ve heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle – are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns...
Continue Reading Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers,...
Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you’ve ever been interested in writing for PPC Hero now is your chance. These are the qualities we’re looking for in...
New webinar with: Let’s face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and...
Continue Reading [New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
Take Our Quarter 2 Industry Report On PPC Pain Points Last year’s State of the PPC Industry report was so popular, we decided to do it a little more often than once a year. From now on, we’ll be providing...
Continue Reading Quick Survey: What Are Your Biggest PPC Pain Points?
PPC advertising (also known as “Paid Search” and “Pay Per Click”) is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking...
Continue Reading [Webinar Recording] Eight Things You Didn’t Know About PPC & SEO
PPC advertising (also known as “Paid Search” and “Pay Per Click”) is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking...
Continue Reading Eight Things You Didn’t Know About PPC & SEO [New Webinar!]
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what...
Continue Reading 8 Fixable Shortcomings That A PPC Audit Would Uncover
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