Deciding to restructure an account is one of the toughest decisions a paid search manager has to make. We often inherit accounts that were not built employing best practices, making account management an overly cumbersome and hard to manage process...
Continue Reading Yes or no? Reasons for Restructuring Your PPC Account
So you’ve taken the plunge into PPC. Welcome to the club! There is a lot that goes on in PPC. And it changes quite frequently, however the fundamental principles of it do not. This guide will get you started on...
It’s a big day. One that’s been a long time coming, and one that’s taken a lot of time, effort, and energy here at the Hanapin offices. But it’s finally here, and we’re proud to finally welcome you to the...
Let’s face it, in the flurry of the tasks and strategy involved in PPC, we’ve all made mistakes, many of them avoidable (and some of them huge). That’s okay, PPC Hero is here to help you catch them before they...
Continue Reading Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making
Holiday Toolkit From Presidents Day to Black Friday, Boost Your Sales Year Round With This Toolkit!
Managing a large account is no walk in the park. As the account manager, you may be juggling different budgets/goals/promotions in different branches of your company. It can be overwhelming and stressful. So how do you manage successfully (and without...
Continue Reading 13 Tips to Manage Large Accounts [New Webinar!]
One of the biggest hurdles for new e-commerce managers is learning to optimize bids based on ROAS. In training we are exposed to all the metrics native to AdWords but aren’t always exposed to utilizing revenue (besides more is good)....
Continue Reading The Simplest Way to Change Bids Based On ROAS
Dynamic marketing not only makes your ads way more personal, it makes your ads more relevant and therefore, more valuable for your users’ experience. Dynamic ads can help you fill the gaps in your account, save time, and even lower...
Continue Reading Unlocking the Mysteries of Dynamic Marketing [New Webinar!]
There’s no denying that mobile devices are a mainstay in today’s society and becoming more popular every year. But capturing the most value out of mobile advertising can be a challenge. Some still question it – why should I advertise...
Continue Reading Why Not Mobile? Best Practices for Smashing Mobile PPC Ads [Webinar Recording]
Just imagine if your boss told you that you had the opportunity for an all-expense paid trip to Austin, Texas to attend Hero Conf. All you had to do was pick a single client and have the best month-over-month percentage growth...
Continue Reading How Hero Conf Grew My Account by 500% Before I Even Attended
The more PPC managers I’ve gotten to know, the more I realize that all nerds are not created equal. We talk of Analytics and Excel, and we use the term “pivot tables” a lot. And if you’ve ever tried and...
Continue Reading Pivot Tables Made Easy: The Last Demo You’ll Need
The recruitment pay-per-click vertical is a slightly different animal, especially when it comes to job aggregators like Indeed and Simply Hired. While I’ve seen success with traditional AdWords and Bing campaigns for recruitment pay-per-click programs, expanding into job aggregators and...
Continue Reading 3 Alternative Platforms For Recruitment PPC
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