If there is one thing Google is good at, it’s making money. This is good news for you and me because Googles primary business is advertising, or helping businesses find and reach customers, so they invest very heavily in figuring...
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Why Not Mobile? Best Practices for Smashing Mobile Ads [New Webinar!]
There’s no denying that mobile devices are a mainstay in today’s society and becoming more popular every year. But capturing the most value out of mobile advertising can be a challenge. Some still question it – why should I advertise...
Continue Reading Why Not Mobile? Best Practices for Smashing Mobile Ads [New Webinar!]
Why We Report: Turn Reporting Into Action [Webinar Recording]
Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before...
Continue Reading Why We Report: Turn Reporting Into Action [Webinar Recording]
How To Get The Most Out Of AdWords Editor
AdWords Editor is great for making bulk changes to your accounts. It isn’t just a tool for uploading your excel work though. The editor has some great but overlooked features. Features that go beyond the “make multiple changes” button for...
Hero Conf 2014 Recap News Roundup!
HeroConf 2014 has finally come to a close and boy was it a BLAST! From the networking with fellow awesome PPC heroes to the tasty treats for snack break and morning sessions (there was a Build Your Own Bloody Mary...
The Ultimate Guide to PPC Landing Pages – New ebook!
“If you look at a good PPC account and it’s not converting, in 99% of cases, the landing page is the problem.” – Brad Geddes, Certified Knowledge Landing pages are crucial to a PPC campaign. Your traffic needs to end...
Continue Reading The Ultimate Guide to PPC Landing Pages – New ebook!
Why We Report: Turn Reporting Into Action [New Webinar]
Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before...
Continue Reading Why We Report: Turn Reporting Into Action [New Webinar]
Steering An Automated Ship: How to Avoid Bidding Pitfalls [Webinar Recording]
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of...
Continue Reading Steering An Automated Ship: How to Avoid Bidding Pitfalls [Webinar Recording]
The 4 Big CRO Lessons I Learned at OptiCon
Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little...
Take Control of Your SEM for the EDU Marketplace: Free Toolkit!
School’s almost out – are your SEO and PPC campaigns ready? Education is one of the most competitive verticals in online advertising. Colleges and universities face unique challenges when it comes to advertising online. Your SEO and PPC campaigns can...
Continue Reading Take Control of Your SEM for the EDU Marketplace: Free Toolkit!
7 New Bing Ads Features – Including Product Ads!
Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are...
Continue Reading 7 New Bing Ads Features – Including Product Ads!
Ready, Set, Hero Conf Networking!
Hero Conf is only days away and if you’re not registered yet, you better hurry, seats are filling up fast! Not only does Hero Conf give you the best PPC content, it also strives to give you stand-out entertainment and...
