Join us today at 11:45 AM EST for coverage of Google’s AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last...
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Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of...
Continue Reading Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the...
Continue Reading Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
Why You Should Hire An Agency to Manage Your PPC Accounts (Yes, You): New Whitepaper!
Obviously, there are several ways to build and manage your digital advertising accounts. Too often, advertisers see working with an ad agency as an either/or proposition: Either you build an in-house ad team, or you hire an external agency to...
Is ROAS or CPA Better for Your Account?
Cost per conversion (CPA) and return on ad spend (ROAS) are the two primary performance KPIs. These two metrics not only allow you to examine account health from a high level but make decisions at the keyword level as well....
2014 Search Marketing Madness Winner Announced!
It’s been almost a month of tournament games and close races; after all that, we have our Final Championship Winner for PPC Hero’s 2014 Search Marketing Madness. Congrats to both Brad Geddes and Search Engine Land for an intense round...
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Now Hiring: Entire Companies, Part Two
We received a fantastic response from my first post, “Now Hiring: Entire Companies.” It generated lots of activity, comments, and most importantly: we’re currently in three active and promising discussions. Since there was so much attention, I figured that a...
Your Remarketing Hit List: 10 Tips Worth Repeating [New Webinar]
Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the...
Continue Reading Your Remarketing Hit List: 10 Tips Worth Repeating [New Webinar]
Excel Tips for Working With Modified Broad Keywords
We’ve mentioned it before, but Excel can be a lifesaver when working in PPC. If you know the right tips and tricks, Excel can not only save time, but help you be more accurate. I always create an Excel file...
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#ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click...
Continue Reading #ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
Final Championship in Search Marketing Madness!
We have made it to the big game, ladies and gents! Congratulations to Brad Geddes and Search Engine Land for outlasting the entire competition and making it to the Final Championship Round! So, one last time…please vote in the survey...
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Clean Out Your PPC Clutter: New Toolkit!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Maybe your AdWords account needs some sprucing up or maybe you have some campaigns that just aren’t working. Whatever the reason,...
