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Getting the Most out of Google Shopping’s New Features
Soon enough all product listings will transition into Google Shopping, which will become the new standard. It isn’t all bad though. Google Shopping brings a welcome array of new features, empowering you to make better decisions while cutting down on...
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Final Four!! Search Marketing Madness Announces Regional Champions
Buzzzzzzzzz…..Its Final Four time! Regional Champs have been set, thanks to you, and the competition is just a mere two rounds from having a final winner (remember, the final winner gets a free registration to this year’s Hero Conf). Before...
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Stop Guessing: Get CRO Tactics That Drive Results [New #ThinkPPC Webinar!]
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click...
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New Account Checklist: 5 Things You Should Never Assume
If you inherit an existing account to manage, there can be a tremendous amount of data to sift through, and a lot to learn. It’s easy to get caught up in all the details and miss out on the small,...
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8 PPC Tactics Not (Yet!) On Your Radar [Webinar Recording]
As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process. But sometimes, in the midst of all that awesomeness, its easy to...
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Search Marketing Madness: Vote for the Elite 8!
We are getting down to the wire in Search Marketing Madness. This is the last round where opponents will be pitted against each other in their own divisions. It’s up to you to decide who will make it into the...
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How To Find eCommerce Success With Dynamic Search Ads
I’ve written about Dynamic Search Ads in the past. I told you about how you can set them up and gave some basic best practices for how to optimize them. When I wrote this article, I was only using them...
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Life Made Easier: Automate Your Workflow – New Toolkit!
Account Managers are always crazy busy continuously tweaking details. Automating some of your PPC workflow can help eliminate the time you spend on tedious tasks and increase your efficiency in your accounts. Make your life a little easier and start...
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Our Quarter 1 Compass – Shot Down: Understanding PPC Disapprovals
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal we’ve released it quarterly and semi-privately for years. But this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum...
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How to Catch an Affiliate Red-Handed in PPC
It’s important to understand that in PPC, you’re often part of a bigger picture than you realize. Whether in-house or agency, there are many moving parts– external non-Google display buys, social networking, old media advertising, SEO, webinars… the list is...
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Fine Tune Your Remarketing Campaigns with Membership Duration Segments
Remarketing campaigns continue to be an effective tool to drive conversions at low CPAs. The more you dive into the rabbit hole of remarketing, the opportunities of segmentation seem endless. One area that is a good starting point for experimenting...
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