Remarketing campaigns continue to be an effective tool to drive conversions at low CPAs. The more you dive into the rabbit hole of remarketing, the opportunities of segmentation seem endless. One area that is a good starting point for experimenting...
Continue Reading Fine Tune Your Remarketing Campaigns with Membership Duration Segments
After a crazy week of voting (and so many close races!), the final 16 contenders in this year’s Search Marketing Madness have been decided. Its now up to you to decide who should move into the Elite 8. Sweet Sixteen...
Continue Reading Sweet Sixteen Baby! Vote now in Search Marketing Madness
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
Continue Reading Keep Your Company’s PPC Spend In Check [Webinar Recording]
Today I’m going to show you how to calculate the Non-Converting Cost % (NCC). NCC is an intuitive way to understand the relation between your spend and conversions. Using this metric as a benchmark reveals new insights on the relation...
Continue Reading Non-Converting Cost %: Illuminating Trends in Your Account
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
Continue Reading 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of presentations, panels, workshops and social events that kept the folks...
Continue Reading Dear Diary, Hero Conf 2014 Is Gonna Change My Life
The first round of voting closed on Friday and we’re moving onto round two for this year’s search marketing madness! Congratulations to all of the contenders that were able to make it to the next round of the tournament. There...
Continue Reading Vote for Round Two! Search Marketing Madness Continues
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
Continue Reading Keep Your Company’s PPC Spend In Check [New Webinar]
Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about...
PPC marketers aren’t the only ones who are often tempted to conclude “if this strategy worked over here, it should work just as well over there,” but we might be the ones who need to be most skeptical of that...
Continue Reading Be Even More Liked With This Guide: The Five Laws of Great Social Ads
One type of report that some account managers fail to utilize to incorporates the outside world. Typically our first stop in this search for large-scale behavior is Google Trends. Now, before you navigate to this page and spend the rest of your day...
Continue Reading Google Trends: Why You Can’t Ignore The Wave Of Change Anymore
Let the madness begin! It’s officially tournament time and Search Marketing Madness is back. This week is round one and we’ll commence today with all four regionals – Best PPC Conference, Best PPC Blog, Best PPC Software, and Best PPC...
Continue Reading Search Marketing Madness is Back! Vote for Round One
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