One type of report that some account managers fail to utilize to incorporates the outside world. Typically our first stop in this search for large-scale behavior is Google Trends. Now, before you navigate to this page and spend the rest of your day...
Continue Reading Google Trends: Why You Can’t Ignore The Wave Of Change Anymore
Let the madness begin! It’s officially tournament time and Search Marketing Madness is back. This week is round one and we’ll commence today with all four regionals – Best PPC Conference, Best PPC Blog, Best PPC Software, and Best PPC...
Continue Reading Search Marketing Madness is Back! Vote for Round One
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic*...
Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about...
March 31, 1903 marked the first day Crayola Crayons came into the market. The first Crayola crayons came in a box 8 and sold for 5 cents. Today, the original makers of the crayon, Binney & Smith, produce about 7...
Today is one of the best days of the year to enjoy the Irish classics, like corned beef and cabbage and a good Irish stout – Guiness anyone? We hope you get to enjoy all these favorites and that you’re...
As I’m sure most of you are aware, with the roll-out of Enhanced Campaigns we are all now opted into tablets and mobile for AdWords campaigns. While you can set bid modifiers to -100% to opt out of mobile with...
Continue Reading Mobile App Exclusions – How Flappy Birds Tanked My Display Campaign.
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up...
Continue Reading Tips to Tidy Up Your PPC Clutter [Webinar Recording]
We’ve all seen our AdWords budgets seemingly ignored by the AdWords system. If you are on a strict budget and trying to stretch it evenly across the month, this can drastically hamper you pacing plans. Why does this happen though?
Continue Reading Overspend and You: Why Your AdWords Spend Goes Over Budget
When someone is searching for a product or service, feedback and reviews from others can be invaluable in helping them determine what to choose. There are usually a ton of options, and savvy consumers want to ensure they are making...
Continue Reading A Peek Behind the Curtain: Consumer Ratings Added to Google Ads
It’s natural that once you’ve run successful PPC campaigns on search engines, you’ll want to branch out and try new things, like advertising on social media. Social Media Advertising can be highly successful, as long as you are willing to...
Continue Reading New Toolkit! Your Complete Guide to Social Ads
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up...
Continue Reading Tips to Tidy Up Your PPC Clutter [New Webinar]
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