Twitter first started talking about tailored audiences back in July. Last month, they decided to give it to everyone. These tailored audiences included retargeting options and finding people who have shown interest in your industry outside the realms of Twitter....
Continue Reading Say “Hello” To Twitter Tailored Audiences… Again
Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there’s no better audience than one that already knows you, so it’s worth spending as much time optimizing your message and ad channels...
Continue Reading Rule 2014 with RLSA and Retargeting [Webinar Recording]
Misspellings and typos are part of this wonderful and mysterious world of technology in which we live. Hurriedly typing in a search query while simultaneously performing six other tasks or trying to get your huge thumbs to accurately convey your...
While Remarketing is all the buzz in PPC, It’s not always rainbows & lollipops when it comes to Remarketing sensitive products. There are many dangers lurking out there including policy caveats and approval issues that could jeopardize your campaign’s success....
Continue Reading The Dangers Of Remarketing Sensitive Products
This is a continuation of my series on my transition to the role of President at Hanapin. Originally I thought it would be 30 posts in 30 days but they got a bit redundant, boring, weren’t very widely read and...
Continue Reading Avoid Making Things Worse With These 3 Easy Tips
2013 was kind of crazy. With the introduction of Google’s Enhanced Campaigns, the continued ascendance of Google Shopping/PLAs as an all-important factor in today’s digital strategy, and a steady stream of new features implemented across Google/Bing/who knows where else, we...
Some of the biggest impacts you will make in your accounts come through ad testing. Not only will you see major gains when you find the right ad, ad testing relatively easy to execute. All you have to do is...
Continue Reading The Three Top Level Metrics that Matter in Ad Testing
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced...
Continue Reading Why You Have To Get Used To Universal Analytics
We’ve all heard the buzz about Universal Analytics and it’s time to face your fears! This introductory walk-through shows that there’s nothing to be afraid of, especially now that Google Analytics and Universal Analytics are operating hand-in-hand. Whether you’re peering...
Continue Reading Demystifying Universal Analytics: An Introduction To The Upgrade
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate...
As most readers of PPC Hero know, this blog is written by the account management team at Hanapin Marketing–an enterprise-caliber digital ad agency. So naturally, we’re very excited to announce that we have just launched the new version of HanapinMarketing.com!...
Continue Reading Introducing the New Face of Hanapin Marketing
Strategic Metrics: What Matters (And What Doesn’t) Metrics are handy tools that can help you take your business to the next level. Right now, you may find yourself asking, “How do I know when to use which metrics and when...
Continue Reading Strategic Metrics: What Matters (And What Doesn’t) [Webinar]
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