This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. A good craftsman never blames her tools. You can get a good look at a...
Continue Reading Post 6/30: Increasing Failures to Eliminate Failing
Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I know when to use call tracking...
Continue Reading Making the Call: Call Tracking for PPC [Webinar]
We’ve talked about making changes to your account with scripts, but what about just pulling data? AdWords Query Language (AWQL) adds this ability to quickly pull data and export it. In fact that is what is was made for! AWQL...
Facebook rolled out Lookalike Audiences in early 2013. With all the recent changes Facebook has made to the ad manager and conversion tracking since then, I thought it would be worth revisiting the topic as a possible opportunity to drive...
Continue Reading Increase Conversions With Facebook Lookalike Audiences
[Recording] Grab Attention Like A Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I use the LinkedIn ad network...
Continue Reading Grab Attention Like A Champion: LinkedIn [Webinar Recording]
Earlier this morning, Google announced a new campaign type. The bad news is it is nothing radically different nor does it take advantage of any special NSA algorithms for super specific targeting. The new campaign is more of a revision...
Continue Reading How Google’s New Campaign Type Expands Your Market Reach
Grab Attention Like a Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I use the LinkedIn ad network to...
Continue Reading Grab Attention Like a Champion: LinkedIn [Webinar]
Tracking seems to be a major pain point for most online marketers. Google Tag Manager is an easy to use free tool that helps ease some of those frustrations by allowing you to place one snippet of code on all...
[Recording] Live Critique: CRO Landing Page Clinic What exactly is a landing page critique? In this webinar, we go through a cross section of different landing pages to give our feedback on what we think works and what doesn’t. With...
Continue Reading CRO Landing Page Critique [Webinar Recording]
Wishing you a spooky-low cost-per-trick this Halloween! How to make sure your month ends on a sweet note: 3 Tips to Troubleshoot Your Lead Quality Increase the Power of AdWords Scripts With a Few Simple Edits How to Create a...
Heat maps are a great tool for data exploration and analysis. A good heat map effectively utilizes a color scale to impart information on how a range of values compare to one another. Rather than having a large table packed...
Continue Reading Find New Opportunties and Lower Your CPA with a Simple Heat Map
This past weekend, Hanapin and PPC Hero showed our support at the Breast Cancer Awareness 5K! We encourage you to do the same! Put on your pink shoes and scarf and join your local Breast Cancer walk! Get more info...
Continue Reading PPC Hero Celebrates Breast Cancer Awareness
Save time and Become the Hero with updates from PPC Hero in your inbox!
