Competitive research should be part of all marketing programs and is especially important in the ever-changing and highly competitive world of PPC, but how do you get started? Below we will discuss how to create a plan, what tools are...
Continue Reading 3 Essential Tips for Spying on PPC Competition
That’s right: 2014 is right around the corner, and that must mean it’s time to start making plans for next year. If I may humbly suggest penciling one event into your calendar (and then using a Sharpie), it should be...
Continue Reading NOW LIVE: Hero Conf 2014 Site, Dates and Location!
Why hello offline conversions in AdWords, where have you been all my life? Optimizing lead gen accounts in AdWords just got a little sweeter with the release of the new AdWords Conversion Import feature. The Conversion Import feature allows advertisers...
Continue Reading Optimize For Offline Conversions With New AdWords Conversion Import Feature
Since the release of Google Tag Manager, we have continued to confirm Google’s suspicions that yes we do like simplification of processes. The newest feature available is the Cross-Account Conversion Tracking option. Cross-conversion tracking is the placement of one snippet...
Continue Reading Stop Wasting Time On MCC Data With Cross-Account Conversions
AdWords has done it again with the release of another amazing new report that will allow online marketers to analyze and optimize your paid & organic search traffic directly in AdWords. The data is pulled via Webmaster tools and populated...
Continue Reading PPC & SEO Unite with the New Paid & Organic Report in AdWords
Taking Advantage of AdWords Experiments AdWords Campaign Experiments (ACE) is a great but overlooked feature in AdWords. ACE allows you to test structural changes, bid changes, new keywords, or modify all sorts of things inside your campaigns. All you have...
Continue Reading ACE Your Account – AdWords Experiments and You
If you are anything like this guy and myself, your mind has been totally blown with AdWords latest update to the reporting suite that now allows you to apply advanced filters on KPI metrics to compare performance % change trends...
Continue Reading New Mind Blowing % Change Advanced Filters in AdWords
It’s not always easy to tell when you’re doing well. Counterintuitive as that seems, we get questions about it and discuss new measurement tactics each and every day. And now that we’re halfway through the year, it’s time to share...
Continue Reading 2013 Benchmarks for Your PPC Performance: New Webinar!
PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example...
Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the...
Continue Reading Bing Updates Incremental Bidding to Align with Enhanced Campaigns
As we wrap up the first week of the official Enhanced Campaign migration and start to gather all the data we can to optimize our accounts in the brave new world of enhanced campaigns, Google Analytics comes in to save...
Continue Reading Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
Scripts are something that many account managers ask about but can’t find enough information on. This video will give you a quick overview of a basic script as well as how it functions. While it won’t turn you into a...
Continue Reading Get a Grasp Of AdWord Scripts – A Quick Explanation and Example
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