As we wrap up the first week of the official Enhanced Campaign migration and start to gather all the data we can to optimize our accounts in the brave new world of enhanced campaigns, Google Analytics comes in to save...
Continue Reading Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
Scripts are something that many account managers ask about but can’t find enough information on. This video will give you a quick overview of a basic script as well as how it functions. While it won’t turn you into a...
Continue Reading Get a Grasp Of AdWord Scripts – A Quick Explanation and Example
Earlier this week Google unveiled a new resource, the Dashboard for Research Insights. This dashboard offers a few really cool features, most notably putting Google’s research in one easy to use destination.Google has even made it easy to share this...
Continue Reading Stay Ahead of the Game with Google’s Newest Dashboard
Much like russian dolls, match types nest inside of each other. In this blog post, I fully explore the ins and outs of phrase and modified broad match types, as they are two of the most confused and cross-polluting match...
Continue Reading Has Modified Broad Match Effectively Killed Phrase Match?
There has been a lot of talk about AdWords lately. Google has been releasing new extensions such as review and site link descriptions. Of course the other big topic is the imminent rollover into enhanced campaigns. You can find out...
Continue Reading Don’t Forget About Bing – Three Great New Features
Google has just announced the release of Search Impression Share data at the keyword level! Our search for tools that allow for the most detailed analysis has reached another mile marker. This will allow us to change our approach to...
Continue Reading New Keyword-Level Impression Share Data: Hot Tips For Boosting Performance
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
Continue Reading Comparison-Shopping Engines: How to Optimize CSEs, Part IV
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and...
As you spend more and more time doing the same thing, it’s expected that you’ll begin to evolve in how you do it. When it comes to ad testing and ad analysis, I’ve seen my fair share of reports and...
Continue Reading Refresh Your Ad Testing With 4 New Analyses
We all know that the ad is the gateway to the conversion. But how much time and thought are you really giving your ad copy? The answer I’m hoping for is: As much as it needs. That doesn’t mean you...
Continue Reading 10 (okay, 11) Point Check List To Ensuring Ad Health
Update: Voting for this year’s contest has now concluded. Watch this blog later this week for the final list of 25! After last year’s Top 25 Most Influential PPC Experts announcement, the most common feedback we heard was that our...
Continue Reading Vote For The PPC Experts You Want in Our Top 25!
Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney’s recent makeover of one of their leading ladies, some makeovers are exactly what we’re looking for....
Continue Reading Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities
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