Here at the PPC Hero Headquarters, we do a lot of talking about metrics. How to measure, what to measure, how often to measure, and then of course what in the world to do with all that data. Today’s question...
Continue Reading Evaluating Your Keywords With The CPL Matrix
Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns...
Continue Reading The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Continue Reading The Total Guide to Product Listing Ads: Part 5, Targeting Strategies
After all the planning and anticipation, it’s hard to believe that Hero Conf 2013 is actually over. But now that we’ve had some time to relax (and recover), we thought it would be a good idea to take a step...
Continue Reading The Five Biggest Moments from Hero Conf 2013
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
We all figured it was coming, and it was just officially announced on the Bing Ads blog. Bing Ads will be supporting Enhanced Campaigns soon. (mind = blown) The blog article spends a lot of time going over the difference...
Continue Reading Bing Ads Gets Sassy With Enhanced Campaigns
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Continue Reading The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
Well, judging our Hero Conf guest post scholarship event turned out to be a lot harder than we expected it to be. We had so many excellent entries, it was difficult to narrow down the finalist, let alone the overall...
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot...
Continue Reading Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
We’re big fans of competition here at PPC Hero (had you not noticed?). So when we were trying to come up with fun ways to promote some of our favorite sponsorships for Hero Conf this year, the idea of an...
Continue Reading Bid on Hero Conf Sponsorships Today – Starting at $0.99!
In part 2, we’ll cover account structure & budgeting. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your...
Continue Reading Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it...
Continue Reading Infographic: How Google Makes Money From Mobile
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