We’ve decided that the winning presentation of each month’s REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing’s research & development best practices day. We sit in and learn a specific topic and then teach that topic to the...
Continue Reading REDBOP Winner: How To Create Display Image Ads With No Creative Resources
For a long time, we’ve been saying that the team here at PPC Hero programs the speaking sessions at Hero Conf, our annual PPC conference. And it’s true! But that also means YOU program Hero Conf, since we write for...
Continue Reading You’re in Charge: Help Us Program Hero Conf!
Here is our webinar recording from the “Automated Insights: How to Work Smarter and Faster with AdWords Scripts” webinar. In this recording you will be joining Jacob Fairclough, Sam Owen and Eric Couch of Hanapin Marketing as they discuss how AdWords Scripts allow...
We approached this webinar with the idea that Google’s Enhanced Campaigns update to AdWords had a lot of people asking questions, and it didn’t take long for that little hypothesis to prove correct! Watch the recording below to see Jeff...
Continue Reading Enhanced Campaign Answers: Webinar Recording
One of the coolest features about Product Listing Ads is that you can target your ads by whatever you want. Instead of using keywords, these ads use targets. Every time I talk to other marketers, they all seem to target...
Continue Reading 4 Targeting Strategies For Product Listing Ads
Welcome to our "Next Level PPC & SEO With Google Analytics" webinar recording!
Continue Reading Next Level PPC & SEO With Google Analytics Webinar Recording
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook...
Continue Reading Enhanced Campaign Silver Linings: Geo Targeting
I just finished today’s #ppcchat (every Tuesday at Noon EST, hosted by @matt_umbro). The streamcap is already live. We only had an hour though, so here’s five questions that we didn’t have time for that I’d like to share! This week’s...
Continue Reading Five Questions We Didn’t Have Time For In #ppcchat Today
Display is a big, scary ocean of impressions. Like this: For an account that’s measured on direct response, and probably ROAS: that’s terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to...
Continue Reading 2 Display Tactics To Increase Sales Volume For Direct Response
Get a sneak peek at Hero Conf 2013 with speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough as they reveal 8 New Cutting Edge PPC Techniques for 2013!
Continue Reading 8 New Cutting Edge PPC techniques for 2013 Webinar Recording
We had the opportunity to interview Neil Sorenson, who will be speaking about Enterprise PPC, Competitive Verticals, and International PPC at Hero Conf 2013.
Continue Reading Neil Sorenson: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Gary Henderson, who will be speaking about the brand effect and showcase the various positions brands can have at Hero Conf 2013. Gary Henderson is the founder and CEO of Interactivity Marketing. Gary began Interactivity...
Continue Reading Gary Henderson: Hero Conf 2013 Speaker Interview
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