Sometimes we get questions about who, exactly, should be going to a search marketing conference like Hero Conf. And while we tend to think it would be an awesome experience for everyone, we figured that making a list of who...
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REDBOP Winner: How To Create Display Image Ads With No Creative Resources
We’ve decided that the winning presentation of each month’s REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing’s research & development best practices day. We sit in and learn a specific topic and then teach that topic to the...
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You’re in Charge: Help Us Program Hero Conf!
For a long time, we’ve been saying that the team here at PPC Hero programs the speaking sessions at Hero Conf, our annual PPC conference. And it’s true! But that also means YOU program Hero Conf, since we write for...
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Automated Insights: How to Work Smarter and Faster with AdWords Scripts Webinar Recording
Here is our webinar recording from the “Automated Insights: How to Work Smarter and Faster with AdWords Scripts” webinar. In this recording you will be joining Jacob Fairclough, Sam Owen and Eric Couch of Hanapin Marketing as they discuss how AdWords Scripts allow...
Enhanced Campaign Answers: Webinar Recording
We approached this webinar with the idea that Google’s Enhanced Campaigns update to AdWords had a lot of people asking questions, and it didn’t take long for that little hypothesis to prove correct! Watch the recording below to see Jeff...
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4 Targeting Strategies For Product Listing Ads
One of the coolest features about Product Listing Ads is that you can target your ads by whatever you want. Instead of using keywords, these ads use targets. Every time I talk to other marketers, they all seem to target...
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Next Level PPC & SEO With Google Analytics Webinar Recording
Welcome to our "Next Level PPC & SEO With Google Analytics" webinar recording!
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Enhanced Campaign Silver Linings: Geo Targeting
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook...
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Five Questions We Didn’t Have Time For In #ppcchat Today
I just finished today’s #ppcchat (every Tuesday at Noon EST, hosted by @matt_umbro). The streamcap is already live. We only had an hour though, so here’s five questions that we didn’t have time for that I’d like to share! This week’s...
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2 Display Tactics To Increase Sales Volume For Direct Response
Display is a big, scary ocean of impressions. Like this: For an account that’s measured on direct response, and probably ROAS: that’s terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to...
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8 New Cutting Edge PPC techniques for 2013 Webinar Recording
Get a sneak peek at Hero Conf 2013 with speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough as they reveal 8 New Cutting Edge PPC Techniques for 2013!
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Neil Sorenson: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Neil Sorenson, who will be speaking about Enterprise PPC, Competitive Verticals, and International PPC at Hero Conf 2013.
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