The SERP is constantly changing with new ads, features, and competitors entering the space. Dominate the page and increase your sales with competitive metrics!
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How to Optimize Your Facebook Ad Copy
What is the optimal length for your ad copy? Size matters - but it also depends on the intent level.
“Measuring is easy”, said no one ever
Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. Multi-touch attribution models have been proven ineffective for two reasons: ...
Retail Search is the New PPC
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very...
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Looking to get the most out of your PPC Ad Strategy? Here are some crucial differences between the most popular PPC platforms available!
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Top 5 B2B Link Building Strategies That Actually Work
B2B link-building directs traffic to your website and helps it rank high in Google searches. Read more about tried-and-tested B2B link-building strategies here.
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How to Craft the Perfect PPC Marketing Plan
From situation analysis to execution timeline, learn how to craft an impactful PPC marketing plan in six easy steps specifically tailored to PPC marketing.
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Using Google Ads for Shopify Success
There’s a lot that goes into building a successful Shopify store. Learn how to use Google Ads to ensure Shopify success in 2022.
Tips for Optimizing a Localized PPC Account
What is a localized PPC campaign? What is its value, and how do you best optimize it? Dive into top-level tips for maximizing results and minimizing waste.
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14 Strategies to Promote Your Business Through PPC
PPC strategies can drive quality traffic to your site. Check out how to use search-optimized keywords, target audience, attractive ad campaigns, and much more.
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Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
If you’re looking to refine your PPC call campaign performance, here’s how Google Ads conversions modeling and call tracking can help you achieve the mission.
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Are PPC Ads Counting Google Organic Backlinks?
Learn more about link building in PPC ads. In this article, we describe the rules for link building using PPC ads on Google. Find out if backlinking has an impact on your website promotion.
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