The most critical mistake you can make in the new search world full of automation, such as smart bidding and responsive ads, is over-segmenting your campaigns.
Continue Reading Search Advertising 2.0 is Here. Did You Adjust Yet?
Why First-Party Data is The Future of Digital Marketing
Third-party cookies will be obsolete soon. Marketers must implement a first-party data approach for future marketing campaigns.
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CX Has a New Key Disruptor: Partner Marketing and Data-Driven Hyper-Personalization
Revamp your customer interactions on a deeper level and boost your partner marketing strategy with hyper-personalization. Here's a handbook just for you!
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How to Optimize Your Coworking Contact Page for Better Conversions
To improve your conversion rate, it's vital that your contact page is adequately optimized. Follow these 9 tips to get more leads and conversions for your business.
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Maximizing eCommerce and Performance Marketing Activity
With so many businesses turning to eCommerce to drive overall business growth, there is now far more focus on the end-to-end customer experience, CRM and broader data usage to help maximize the value of paid traffic.
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Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
Digital marketing and advertising are always evolving with the new online trends, customer behavior, and industry demands. That means that marketing and advertising strategies should never be set in stone, rather, you should always make sure that your strategies and...
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Dominate Paid SERP with 3 Competitive Metrics
The SERP is constantly changing with new ads, features, and competitors entering the space. Dominate the page and increase your sales with competitive metrics!
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How to Optimize Your Facebook Ad Copy
What is the optimal length for your ad copy? Size matters - but it also depends on the intent level.
“Measuring is easy”, said no one ever
Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. Multi-touch attribution models have been proven ineffective for two reasons: ...
Retail Search is the New PPC
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very...
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Looking to get the most out of your PPC Ad Strategy? Here are some crucial differences between the most popular PPC platforms available!
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Top 5 B2B Link Building Strategies That Actually Work
B2B link-building directs traffic to your website and helps it rank high in Google searches. Read more about tried-and-tested B2B link-building strategies here.
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