Digital marketing and advertising are always evolving with the new online trends, customer behavior, and industry demands. That means that marketing and advertising strategies should never be set in stone, rather, you should always make sure that your strategies and...
Continue Reading Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
The SERP is constantly changing with new ads, features, and competitors entering the space. Dominate the page and increase your sales with competitive metrics!
Continue Reading Dominate Paid SERP with 3 Competitive Metrics
What is the optimal length for your ad copy? Size matters - but it also depends on the intent level.
Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. Multi-touch attribution models have been proven ineffective for two reasons: ...
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very...
Looking to get the most out of your PPC Ad Strategy? Here are some crucial differences between the most popular PPC platforms available!
Continue Reading Five Crucial Aspects of the Most Popular PPC Ad Platforms
B2B link-building directs traffic to your website and helps it rank high in Google searches. Read more about tried-and-tested B2B link-building strategies here.
Continue Reading Top 5 B2B Link Building Strategies That Actually Work
From situation analysis to execution timeline, learn how to craft an impactful PPC marketing plan in six easy steps specifically tailored to PPC marketing.
Continue Reading How to Craft the Perfect PPC Marketing Plan
There’s a lot that goes into building a successful Shopify store. Learn how to use Google Ads to ensure Shopify success in 2022.
What is a localized PPC campaign? What is its value, and how do you best optimize it? Dive into top-level tips for maximizing results and minimizing waste.
Continue Reading Tips for Optimizing a Localized PPC Account
PPC strategies can drive quality traffic to your site. Check out how to use search-optimized keywords, target audience, attractive ad campaigns, and much more.
Continue Reading 14 Strategies to Promote Your Business Through PPC
If you’re looking to refine your PPC call campaign performance, here’s how Google Ads conversions modeling and call tracking can help you achieve the mission.
Continue Reading Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
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