In case you hadn’t heard the big news, Google’s latest earnings report was accidentally released 4 hours early when RR Donnelly (the firm who prints Google’s financial documents) filed the reports during trading hours by mistake. The big news is that almighty Google’s net...
Continue Reading Google’s latest earnings report woes to have an impact on the future of PPC?
Do you ever feel like Google aren't telling you everything? Much like Jack Shephard in ABC’s hit TV show Lost, PPC folk have to spend a lot of time wondering about ‘the others’.
Continue Reading Who Are The Others? Google’s Frustrating Search Term Report
The number one rule of advertising and marketing is don’t be boring. The number one rule of Social Media is pretty much the same thing -- be interesting, friendly, and helpful. Beta Brand has managed to navigate both rules brilliantly.
This week, the PPC Hero series team has been uncovering various ways PPC numbers may be slightly skewed or just downright inaccurate, but how can misreported data hurt you from a competitive research standpoint? This post takes a look at...
Continue Reading Misleading PPC Competition Metrics: A Case Study
Stuck in your old PPC auditing routine? Mix things up with our feedback from "British Sam" (Sam Owen of Hanapin Marketing) as he discusses new and unusual PPC auditing techniques n this week's Heroview.
Continue Reading Heroview – New and Unusual PPC Auditing Techniques
Learn more about the Google Display Network and Placement Fraud and how you can protect yourself.
Continue Reading Google Display and Placement Fraud – Is Your Money Being Wasted?
Planning on attending Hero Conf 2013 and consider your self a seasoned veteran in PPC? Then answer the call! Share your knowledge by filling out the Hero Conf speaker pitch form at: https://www.www.ppchero.com/hero-conf/speaker-pitch/. We’d like to hear your ideas on a few speaking...
Continue Reading CALLING ALL HEROES: The Hero Conf 2013 Speaker Pitch Form Now Available!
The wait is over! Hero Conf 2013 registration is open and you can now get your tickets! As a quick reminder, this year’s conference is over twice as large as last year. We expect over 200 people, we’ll have 45...
The Internet can be a strange place. People make weird posts, people browse strange sites and, most important of us to us PPC Heroes of the word, people search for weird things. It’s something that we’ve long delighted in here...
If you’ve been a long-time reader of PPC Hero, you might remember Sean Quadlin’s elegant dissertation back in May on how Google’s new Ad Rotation settings were, and I quote, “The Devil”. For the uninitiated: In May, Google introduced new...
Continue Reading Google’s New Ad Rotation Settings are Now REALLY Not the Devil
Google announced the new Shared Budgets feature for AdWords this past Monday. The intent behind the feature is to allow you to establish a single daily budget shared by multiple campaigns. This, in theory, should allow for a more consistent daily...
Continue Reading Sharing is Caring: Google AdWords Introduces Shared Budgets
This week, we’ve been focused on giving you all kinds of tips and tricks with Excel to help you build out your accounts. Kayla showed you how to use Excel to estimate new account performance. Sean showed you how you can...
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