Ad groups are now available within Google App campaigns, along with expanded headline and description fields. This is an exciting update for a campaign type that has fewer tactical bells and whistles than standard search or display campaigns.
Continue Reading Google Ads New Release: Ad Groups for App Campaigns
Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers.
Continue Reading Tracking UAC Performance Through Third-Party App Analytics
Now that UAC adoption is mandatory for promoting an app on AdWords, it's important to compare Universal App Campaigns vs Mobile App Install Campaigns.
Continue Reading Setting Up and Analyzing Universal App Campaigns
As AdWords sunsets mobile app install campaigns, explore 3 best practices to effectively promote your app with Universal App Campaigns (UACs).
Continue Reading 3 Best Practices for Universal App Campaigns
Understand which components are necessary to your mobile app advertising strategy to ensure measurable and positive results.
Continue Reading 4 Quick Steps to Create Your Mobile App Strategy
Get a rundown of how UACs work and projections on what all this could mean for the future of app install campaigns.
Continue Reading The Great Rollover: Google Pushes Universal App Campaigns
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