In this Whaddya’know Wednesday, Eric talks about making a media buying plan for Google TV and how to use Google TV. He tries really hard not to sound totally bitter about Google pushing it into the ocean on an iceberg.
Video Blog
Google To Start Enforcing PPC Sitelink Policy?
On this Whaddya’know Wednesday, Sam Owen talks about Google’s new sitelinks policy that prevents you from using sitelinks like extra lines of ad text.
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Media Buying For PPC: Part 1
Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today’s Whaddya’know Wednesday. She goes over how she came up with a media buy...
Reduce Your Display Network CPL in Three Minutes
Account Manager Sean Quadlin shows you how to reduce your Display Network CPL in three minutes!!
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How To Write Ads For Mobile
Paid Search Consultant Kayla Kurtz shows us how to write ads for Mobile. With Mobile getiting more and more attention and users, it’s important to know how to tailor your ads to the device!
Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
On our first British Whaddya’know Wednesdays, Sam Owen tells you all about the Content Tab in Google Analytics. He walks you through all the options and gives you helpful tips on how to use the data to optimize your PPC...
How To Use Automated Rules in Google AdWords
This week, Kayla Kurtz shows you how to use Automated Rules in Google AdWords and how they can be your best friend.
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How To Use Pivot Tables For PPC Data
Sometimes you're dealing with huge data sets when you run PPC accounts. This can make Excel really burdensome at times, and difficult to digest. So on this week's Whaddya'know Wednesdays, Sean Quadlin shows you how to use pivot tables to...
5 New Year Account Analyzation Tips
It's a new year, and that means you've got another year's worth of data in your PPC account. Don't let this valuable data just sit there, it's time for your annual new year analyzations!
PPC Hero’s 2011 Bloopers Reel *NSFW*
Over the past five months or so I’ve been recording the video blogs for PPC Hero here at Hanapin, and I had some hilarious scenes that got cut. We had our office Holiday party this past Wednesday, so I decided...
A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
We recently published a guide to Multi-Channel Funnels and told you 5 questions you need to answer about your PPC account with Multi-Channel Funnels. Now, from the same author of these fantastic posts, Bethany Bey, we’re providing a video tutorial...
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Our Favorite 2011 PPC Changes & Predictions For 2012
Whoa, there sure were a lot of changes in 2011 in the PPC world. It’s hard to believe how far we’ve all come in just a year. If you’re feeling nostolgic, just take a look through our old news updates....
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