You’ve heard it before: “Display just doesn’t work for my account”. But, this is a below the line comment, as the Oz Principle would say. Which means that the people saying that aren’t owning the accountability for making Display work...
Continue Reading 4 Steps To Display Success for EVERY PPC Campaign
A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week’s PPC expert, Abby Woodcock, gives you a 9 step guide to lower your...
On November 9th, Dave wrote a blog post about Microsoft’s new adCenter User Interface. To get more in depth with just what we love about it, Kayla decided to show you. In this video blog, she goes over the five...
Continue Reading Our 5 Favorite New adCenter UI Features & How To Use Them
The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it’s no surprise that we’re thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia...
Continue Reading Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
You’ve all read Bryan’s blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)–Bryan decided to make a video companion to...
Continue Reading A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
Writing creative ad text can be a daunting task to super analytical PPC Managers. But, it’s important to refresh and continue to test your ad copy. In the long-run, it’ll improve your CTR. As you know, a better CTR is...
Continue Reading Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
So, you’ve been testing landing pages like a good little PPC Account Manager should. Good job! But, now what? How do you tell which is doing the best? How do you present this to your boss/client? Prepare a landing page...
Continue Reading How To Prepare A Landing Page Report In Excel
You newbies have asked for it, and here it is! A video over-view of the MSN Desktop Editor and how to use it. Felicia takes you through and shows you what does what, how to upload excel worksheets into it,...
Excel by itself can be a beast to tame, but add that to needing to use it to prepare uploads for the AdWords Editor, and you’ve got Cerberus on your hands if you don’t know what you’re doing. This week,...
Continue Reading 3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
MSN's adCenter can be a mysterious land of the unknown if you've been focusing all your efforts in Google. Many accounts start out this way and then work their way into MSN. If you've just recently moved into adCenter, or...
Continue Reading Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
This week’s Whaddya’know Wednesday expert, Chris McGee, is the Product Manager and Marketer here at Hanapin Marketing. One of the products he’s managing and marketing is Doppelpager.com, which allows you to copy and change existing landing pages to make them...
Continue Reading Whaddya’know Wednesdays: The Top 5 Goals For E-Commerce PPC Landing Pages
On this week’s Whaddya’know Wednesdays, our weekly expert, Abby Woodcock, tells us how to use adCenter’s new explicit and implicit bidding strategy. You may remember Felicia’s post about this. Since she’s the expert on the topic here in the office,...
Continue Reading How To Use adCenter’s Explicit and Implicit Bidding Strategy
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