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Whaddya’know Wednesdays: 6 Tips to Enhance Your Negative Keyword Strategy
On this week’s Whaddya’know Wednesdays, our weekly expert, Bethany Bey, give you 6 tips to enhance your negative keyword strategy. Negative keywords are just as important as your regular ones! So, if you’ve been neglecting your negatives or would like...
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Whaddya’know Wednesdays: 5 Tips to Bring Down CPL
On this week’s Whaddya’know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You’ve got everything structured right, you’ve explored all the awesome things Google offers like topics targeting and remarketing,...
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Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
On this week’s Whaddya’know Wednesdays, our weekly expert, Kayla Kurtz, gives us five tips to bring up the quality score in your account. If you’ll remember, we recently released a whole guide to quality score. This guide tells you everything...
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PPC Hero Celebrates National Race Your Office Chair Day
The PPC experts here at Hanapin Marketing take a break from their busy work schedules to celebrate National Race Your Office Chair Day. Hilarity and office rivalries follow! Check out the rest of our PPC Hero video blogs!
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Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
On this week’s Whaddya’know Wednesdays, our weekly expert, Bryan Watson, gives us four reason why every business should have a Google Place Page. If you’ll remember, Amber delved into this topic a bit way back in 2009, but a lot...
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Whaddya’know Wednesdays (Redbop edition): Side vs. Top Segmentation Hack
Every third Wednesday of the each month, we have a company-wide training day called Redbop. That stands for Research and Development Best Practices. It’s a day where we all get together to teach and learn with each other. It’s just...
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Hanapin Marketing’s Predictions for the Future of PPC
What’s the future of PPC advertising? Our staff of experts here at Hanapin Marketing got together to make a video blog about our predictions for the future of PPC in the next 5-10 years. From being able to buy what...
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Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Ad metrics got you down? CPL coming in way over goal for your ads, but not your keywords? Maybe you just aren't getting any clicks at all! Well, this week's Whaddya'know Wednesdays expert, Felicia, has 6 tips for you that...
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Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
Your metrics are all over the place, your goals seem far away, and you feel like your optimizations are getting you nowhere: your account is in the gutter! Never fear, this week’s Whaddya’know Wednesdays expert, Sarah Stup, is here to...
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Whaddya’know Wednesdays: Quality Score
Quality Score is sometimes seen as this mysterious force that affects your AdWords account without any way to manipulate it directly. You certainly can’t pay for a better QS–you can only raise it by optimizing your account to do so....
Ticker Tuesday: Using Video In PPC
It’s sometimes easy to assume that video is only good for SEO. But video has a lot to offer PPC, especially when it comes to landing pages, conversion types, product demonstrations, and convincing your customers to convert. In this episode...
