Are you stuck on bidding? You’re not alone. Keyword bidding can be a daunting part of PPC management…but it doesn’t have to be! In this episode of Ticker Tuesday, we walk through when it’s a good idea to increase bids,...
Video Blog
Ticker Tuesday: Making Good PPC Accounts Great
Do you think you have an okay PPC account? Chances are, it could be better. In this episode of Ticker Tuesday, we’ll give you 4 tips that will help clean up your account and get it ready for the pay-per-click...
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PPC Hero Knows 4 Ways To Increase Your Display Traffic
PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
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PPC Hero Video Blog #4: Demographic Targeting
Behavioral marketing and demographic targeting through PPC ads is slowly being considered an "invasion of privacy." To combat this, Mozilla has launched a new feature that allows users to easily "Opt out" of advertising agencies having access to their browser...
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PPC Hero Video Blog #3: The Contextual Targeting Tool
If you’ve chosen contextual targeting as your approach to the Google Display Network, Google’s Contextual Targeting Tool is your new best friend! This tool makes recommendations on how to structure a display network campaign and what keywords to target. Most...
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PPC Hero Video Blog #2: Ad Text Best Practices
PPC Hero is proud to present our second video blog on Ad Text Best Practices. Be sure to keep an eye out for a new PPC Hero video blog toward the middle of each month. Writing effective ad text is...
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PPC Hero Video Blog #1: Optimizing your Landing Page
PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to eep an eye out for a new PPC Hero video blog in the middle of each month. A good landing page can raise...
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