Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
Continue Reading PPC Mistakes You Didn’t Know You Were Making – On Demand Webinar!
Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular...
Continue Reading Planning A Knockout 2015 PPC Strategy [New Webinar With AdStage]
Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing’s Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each...
Continue Reading 5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for...
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for...
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or trying out advertising on social media like Twitter and Facebook?...
Continue Reading Plunging Into New Markets: Social, Mobile, and International PPC [New Webinar!]
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the...
Continue Reading [Webinar Presentation] Cutting-Edge Tactics To Spy On Your PPC Competition
Every week, our own Hanapin and PPC Hero account managers (and in-house experts) conduct webinars packed with tips, tricks, and actionable takeaways that will turbocharge your accounts and bring you to a new level of PPC. Hosted alongside some awesome...
What happens after the click is just as important as what happens before the click, but there’s way more to conversion rate optimization than just the technical side, like button color and layout. It’s also about the experience. Searchers are...
Continue Reading Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your...
Continue Reading 9 Things You Need To Know About PPC Analytics [New Webinar!]
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