PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all...
Continue Reading Optimize for the Sale: Unique PPC and SEO Challenges for Ecommerce [New Webinar]
Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there’s no better audience than one that already knows you, so it’s worth spending as much time optimizing your message and ad channels...
Continue Reading Rule 2014 with RLSA and Retargeting [Webinar Recording]
Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there’s no better audience than one that already knows you, so it’s worth spending as much time optimizing your message and ad channels...
Continue Reading Rule This Year With RLSA and Retargeting – New Webinar!
There’s no reason to be ashamed. Whether your holiday season is a crazy rush of massive sales increases and logistical ecommerce nightmares… or the other kind, in which business slows to a crawl and none of your prospects are in...
Continue Reading Recover From the Holidays Faster Than Your Competition [New Webinar!]
Behind every struggling AdWords account is a PPC marketer with a list of bad habits. With the new year approaching, now’s the time to start fresh and commit to a year of better marketing! No more vague broad match keywords, overlooked negative...
Continue Reading New Year’s Resolutions for PPC Marketers [WEBINAR RECORDING]
Behind every struggling AdWords account is a PPC marketer with a list of bad habits. With the new year approaching, now’s the time to start fresh and commit to a year of better marketing! No more vague broad match keywords, overlooked...
Continue Reading A PPC Marketer’s New Year’s Resolution [NEW WEBINAR]
In the full recording of this week's webinar, hear Carrie Albright of Hanapin Marketing, John Lee of Clix Marketing and Alicia Antoniolli of 3Q Digital share a complete course of Twitter ad know-how–from getting started to getting results.
Continue Reading A Quick-Start Guide to Twitter Ads [WEBINAR RECORDING]
8 Ways to Boost Your Holiday Sales Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to make some adjustments that could make...
Continue Reading 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar] Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to...
Continue Reading 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
[Recording] Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I know when to use call...
Continue Reading Making the Call: Call Tracking for PPC [Webinar Recording]
Grab Attention Like a Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, “How do I use the LinkedIn ad network to...
Continue Reading Grab Attention Like a Champion: LinkedIn [Webinar]
Attention all PPC Heroes! Next Thursday, October 31st, Hanapin will be hosting a Live Landing Page Clinic and we’re looking for volunteers. What exactly is a landing page critique? The plan is to go through a cross section of different...
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